<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-8934381715415604898</id><updated>2011-08-01T17:25:17.133-07:00</updated><category term='power point'/><category term='influence'/><category term='baseball'/><category term='beets'/><category term='Colbert'/><category term='birthday'/><category term='Starbucks'/><category term='yard'/><category term='free'/><category term='mayo'/><category term='VIA'/><category term='Palin'/><category term='Saunders'/><category term='time off'/><category term='sod'/><category term='instant'/><category term='coop'/><category term='eggs'/><category term='price/value'/><category term='hens'/><category term='writing class'/><category term='Mexican food'/><category term='Piet Hein'/><category term='parents'/><category term='Ichiro'/><category term='middle age'/><category term='wisdom'/><category term='Cluck'/><category term='horrible machines'/><category term='PYSKA'/><category term='discoveries'/><category term='Grooks'/><category term='chickens'/><category term='class'/><category term='fame'/><category term='opening day'/><category term='coffee'/><category term='productivity'/><category term='Miracle Whip'/><category term='carrots'/><category term='gardening gear'/><category term='series'/><category term='writing'/><category term='which came first'/><category term='Ballard'/><category term='work'/><category term='Cap&apos;n Crunch'/><category term='Seatac'/><title type='text'>Sodcutter</title><subtitle type='html'>Business Life Culture</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>24</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-1784306887223889789</id><published>2010-10-28T13:43:00.000-07:00</published><updated>2010-10-28T13:53:16.523-07:00</updated><title type='text'>Ballard's Gourmet Ghetto</title><content type='html'>The &lt;a href="http://northshattuck.org/"&gt;North Shattuck Association&lt;/a&gt; in Berkeley, California, is an affiliation of businesses in an area known as the “Gourmet Ghetto” to locals.  The area is full of restaurants, coffeehouses, bakeries and florists – all the things one needs to live the California dream.  The most famous of all is Alice Walters’s legendary restaurant &lt;a href="http://www.chezpanisse.com/intro.php"&gt;Chez Panisse&lt;/a&gt;, where one might spend $50 on lunch and spend the rest of the day marveling only at the food. &lt;div&gt; &lt;br /&gt;And for those whom the good life eludes in spite of all this, there are two dozen therapists in the neighborhood too.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;Seattle’s Ballard neighborhood has its own burgeoning gourmet ghetto, located on NW 70th Street a block or so east of 15th Avenue NW (15th is Ballard’s main north-south artery; for Seattleites who don’t venture north of the ship canal, it’s where you end up if you cross the Ballard Bridge heading north.) &lt;/div&gt;&lt;div&gt; &lt;br /&gt;Old Town Ballard, shaped by building booms at the turn of the both the 20th and 21st centuries, is Ballard’s designated cool zone; NW 70th Street is decidedly un-cool – just a narrow street without interesting architecture or expensive homes. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;An enthusiastic referral to the &lt;a href="http://www.yelp.com/biz/honore-artisan-bakery-seattle-2"&gt;Honore Artisan Bakery&lt;/a&gt; led to the discovery of this easily overlooked half-block slice of heaven.  Across from Honore sits &lt;a href="http://www.capricekitchen.com/"&gt;A Caprice Kitchen&lt;/a&gt;, a small restaurant transformed by owner Anne Catherine Kruger from a greasy breakfast and lunch place into a neighborhood bistro serving dinner and weekend brunch.  The third notable eatery is &lt;a href="http://delanceyseattle.com/"&gt;Delancey&lt;/a&gt;, which specializes in pizza from a wood-fired oven.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;First things first: don’t bother trying to visit any of these three places on Monday or Tuesday – they’re all closed.  It’s clear from both reviews and conversations with locals that there is plenty of business to support a full seven days of business, but the owner of each of these establishments has his or her hands in every croissant, every salad, and every pizza their customers eat. &lt;/div&gt;&lt;div&gt; &lt;br /&gt;Honore’s owner, Franz Gilbertson, does not make bread, so if you’re one of those Francophiles who believes a baguette just like they make in France is the ultimate baked good, don’t bother.  If, on the other hand, you’re not afraid of a little butter, this place is for you.  The croissants are flaky and never doughy.  If pan au chocolat is your favorite, be warned: Gilbertson’s are great, but contain only a modest amount of chocolate – but it is intensely flavorful and very dark. &lt;/div&gt;&lt;div&gt; &lt;br /&gt;Two items keep people coming back to Honore.  The first is the kouign (pronounced queen amman,) a crunchy, rich, buttery cake whose top is caramelized and salted.  The kouign amman originates in Brittany, which accounts for the odd-looking name, which is Breton (the traditional language of Brittany,) not French.  I imagine its creation, in 1865, sprang from the minds of people who found the shape, flavor and pleasure of the croissant to be insufficiently beguiling. &lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The adage that people buy with their eyes finds credence in Honore’s other signature item, the macaron.  To the untrained eye, they look like pastel-colored sandwich cookies.  About the circumference of an Oreo, but with a gently rounded top, the “cookie” part of these two-bite gems is actually a mix of egg whites, ground almonds and sugar.  Their meringue-like texture is fragile, and combined with its ganache filling, they’re not easy to eat.  Thankfully, the fun and pleasure involved in taking a bite and hurriedly passing what’s left to a companion quickly melts any anxiety that a bit of messiness may have aroused. &lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The beauty of the macaron – both from an eating and a marketing perspective – is that it’s hard to buy just one.  Honore usually has ten or so flavors, each with a distinct color and flavor, and each with a complementary (or sometimes matching) filling inside.  Pistachio, coconut, passion fruit, lavender, lemon,,,eventually you’ll want to try them all. &lt;br /&gt;Also available at Honore: cheerful service, coffee made with care, and a list of special order desserts. &lt;/div&gt;&lt;div&gt; &lt;br /&gt;A Caprice Kitchen and Delancey have little in common.  One, Delancey, opened in late 2009 after months of anticipation, thanks to co-owner &lt;a href="http://authors.simonandschuster.com/Molly-Wizenberg/44642396"&gt;Molly Wizenberg&lt;/a&gt;, author of &lt;i&gt;A Homemade Life: Stories and Recipes from My Kitchen Table&lt;/i&gt; as well as the blog &lt;a href="http://orangette.blogspot.com/"&gt;Orangette&lt;/a&gt;.  Wizenberg’s husband, Brandon Petit, is the pizza man in the family.  The sometimes harrowing process of opening a restaurant was well-chronicled in Wizenberg’s widely-read blog, creating a built-in customer base, which has rewarded the couple with long lines every night.  The reviews have been excellent, and Petit seems to have found the perfect intersection of New York style pizza and the modern, local cuisine favored in Seattle.  (And Wizenberg’s legendary chocolate chip cookies are a huge hit as well.) &lt;/div&gt;&lt;div&gt;&lt;br /&gt;And then there is A Caprice Kitchen. Chef-owner Anne Catherine Kruger (her initials are the same as her bistro’s) took a rather unconventional path to open her restaurant.  After studying Physics at the University of North Carolina, Kruger decided that a life in the lab was not for her.  So she set out to sea, cooking on large sailing ships and eco-tour boats, with time out to attend cooking school at Le Cordon Bleu in Paris.  “I needed an anchor,” she said on a sunny afternoon at the tiny restaurant’s five-seat bar, “so I came back from Alaska and figured I should either get married or buy a house.”  Her realtor knew the owner of the restaurant that would become Kruger’s, and suggested she might consider buying a business instead of a home. &lt;/div&gt;&lt;div&gt; &lt;br /&gt;The existing business, with the decidedly old-Ballard name “The Neighborhood Café,” served a small but loyal clientele breakfast and lunch basics seven days a week.  Kruger’s vision was very much in the spirit of the French bistro. “I wanted to cook good food for people in a comfortable setting, like they were coming to my house,” she said.  She gradually flipped the schedule on its head, so that today the restaurant is open for dinner Wednesday through Sunday as well as weekend brunch.  (Kruger took over in October of 2008; she cooked every meal for the first year, but has recently turned the brunch service over to a pair of skilled and trusted cooks.  She still runs the kitchen solo at each dinner service.)&lt;/div&gt;&lt;div&gt;&lt;br /&gt;When asked about the timing of her opening – days before the economic crisis of 2008 came into full bloom– Kruger is sanguine.  “I knew what I wanted to do, and sure, it was discouraging to do only six dinners some nights…but the brunch business was steady and I knew I could make it.”  Her patience paid off – word of mouth has been kind to her, even if reviews have been a bit mixed.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;Kruger has developed a friendly relationship with Delancey’s Brandon Petit – the two often visit after dinner service, sharing food and a beer or glass of wine and talking over the evening’s events.  “He came over about a week before they opened and said ‘You better order extra food this week – we’re going to be busy and so will you.’”  Petit was right; the months of anticipation fueled by Orangette had local foodies buzzing.  A Caprice Kitchen benefited from the overflow, as not everyone in Seattle is apparently keen on waiting two hours for a seat in a pizza joint. &lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The food at A Caprice Kitchen is both simple and sophisticated.  The simplicity arises from thoughtful preparation and an almost militant disregard for trendiness.  The sophistication is largely a byproduct of Kruger’s belief in using local ingredients from local purveyors (a list of which is on each table.)  This means frequent adjustments to the menu (and using no lemons!) And Kruger is willing to do without staples like tomatoes and onions if they’re not available locally. &lt;/div&gt;&lt;div&gt; &lt;br /&gt;All the talk of local ingredients prompted a question about Alice Waters, who has probably had more influence on how Americans eat than any other chef in the last half-century.    “Oh, yes, a customer mentioned her when I first opened,” Kruger said.  Joining her mailing list is recommended – though she doesn’t send menu updates every week, the restaurant hosts occasional beer- or wine-paring dinners.  Having attended one of each, I recommend them highly.  They are educational, convivial and delicious. &lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-1784306887223889789?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/1784306887223889789/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=1784306887223889789' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/1784306887223889789'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/1784306887223889789'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2010/10/ballards-gourmet-ghetto.html' title='Ballard&apos;s Gourmet Ghetto'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-2373524546034362042</id><published>2010-04-05T15:47:00.000-07:00</published><updated>2010-04-05T15:57:30.752-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Ichiro'/><category scheme='http://www.blogger.com/atom/ns#' term='writing class'/><category scheme='http://www.blogger.com/atom/ns#' term='opening day'/><category scheme='http://www.blogger.com/atom/ns#' term='baseball'/><title type='text'>A short post in honor of opening day</title><content type='html'>&lt;span style="font-style: italic;"&gt;Below is a short writing assigment from class.   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	mso-header-margin:.5in; 	mso-footer-margin:.5in; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --&gt; &lt;/style&gt;&lt;!--[if gte mso 10]&gt; &lt;style&gt;  /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Table Normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin-top:0in; 	mso-para-margin-right:0in; 	mso-para-margin-bottom:10.0pt; 	mso-para-margin-left:0in; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Calibri","sans-serif"; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;What everyone knows about baseball is that it’s impossibly dull and that each game lasts at least an hour longer than they’d like it to.&lt;span style=""&gt;  &lt;/span&gt;The players are paid way too much, especially compared with teachers and firemen.&lt;span style=""&gt;  &lt;/span&gt;Baseball fans and broadcasters obsess on numbers – obscure statistics with strange initials like RBI and ERA.&lt;span style=""&gt;  &lt;/span&gt;The players aren’t very &lt;i style=""&gt;athletic&lt;/i&gt;, really; many are obviously overweight and are winded after running the 180 feet from home plate to second base.&lt;span style=""&gt;  &lt;/span&gt;Ballplayers spit a lot and consume a bizarre amount of sunflower seeds and chewing gum.&lt;span style=""&gt;  &lt;/span&gt;Some old-timers still chew and spit tobacco.&lt;span style=""&gt;  &lt;/span&gt;Everyone knows about the World Series, which is played in late October, often in weather only a hockey player could love.&lt;span style=""&gt;  &lt;/span&gt;Many of the greatest, most popular players have used performance-enhancing drugs; most lie about it, diminishing their greatness and popularity.&lt;span style=""&gt;  &lt;/span&gt;Baseball is America’s Pastime.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;What I know about baseball is that it is a game for patient people.&lt;span style=""&gt;  &lt;/span&gt;It is a game best enjoyed during the summer, when the days or long and warm, the fans unhurried.&lt;span style=""&gt;  &lt;/span&gt;The players’ skills, though not strictly speaking “athletic,” are remarkable and rare.&lt;span style=""&gt;  &lt;/span&gt;The game requires freaky-good hand-eye coordination, great concentration and a degree of fearlessness.&lt;span style=""&gt;  &lt;/span&gt;(It’s hard to hit a golf ball, but your opponent &lt;i style=""&gt;never &lt;/i&gt;hurls or hits the ball &lt;i style=""&gt;at&lt;/i&gt; you.)&lt;span style=""&gt;  &lt;/span&gt;It is helpful to be fast and strong – but in many cases, one or the other will do.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;The game’s most fundamental event – the pitch – is the reason for its apparently slow pace.&lt;span style=""&gt;  &lt;/span&gt;The physical act of throwing a pitch is in itself a challenge; the process of deciding what sort of pitch to throw is a mental exercise, a guessing game.&lt;span style=""&gt;  &lt;/span&gt;Throwing the decided upon pitch at the desired speed, with the desired movement, and having it arrive sixty and half feet away in the desired location is something only the best of the best can do consistently.&lt;span style=""&gt;  &lt;/span&gt;What I know is that what many people consider the “action” – a ball in play – is not a discrete event, but the culmination of a series of events which can be viewed broadly (in relation to what happened earlier in the game or season) or narrowly (how the batter responded to the last curveball the pitcher threw.)&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;The word “statistics” is no longer adequate to describe what serious fans can know about the game.&lt;span style=""&gt;  &lt;/span&gt;Today we are dealing with &lt;i style=""&gt;information&lt;/i&gt; about what happens on the field, not just a data set easily reproduced in a newspaper.&lt;span style=""&gt;  &lt;/span&gt;Video cameras and a host of other equipment installed in each Major League ballpark record the velocity and movement (lateral and horizontal) of each pitch.&lt;span style=""&gt;  &lt;/span&gt;All games are videotaped from many angles.&lt;span style=""&gt;  &lt;/span&gt;The speed, trajectory and destination of each batted ball are logged.&lt;span style=""&gt;  &lt;/span&gt;What I know is that &lt;i style=""&gt;understanding&lt;/i&gt; the game&lt;i style=""&gt; &lt;/i&gt;is a pastime unto itself and because of the good, funny, interesting writing of many fans, learning about the game has become almost more fun than actually watching it.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-2373524546034362042?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/2373524546034362042/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=2373524546034362042' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2373524546034362042'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2373524546034362042'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2010/04/short-post-in-honor-of-opening-day.html' title='A short post in honor of opening day'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_MCLjEGYHzpw/S7pqLJZQAcI/AAAAAAAAAD0/UMqZAVZVGhY/s72-c/ichiroRobbingHomerun.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-2896726420871548617</id><published>2010-03-08T14:44:00.000-08:00</published><updated>2010-03-08T14:59:13.572-08:00</updated><title type='text'>Armageddon Dreamin'</title><content type='html'>&lt;span style=";font-family:&amp;quot;;" &gt;&lt;span style=""&gt;&lt;span style="font-family: arial;"&gt;&lt;span style="font-style: italic;"&gt;This is the full article; skip to "That Old Time Religion: Not So Old After All" heading if you've been reading bit by bit.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;meta equiv="Content-Type" content="text/html; charset=utf-8"&gt;&lt;meta name="ProgId" content="Word.Document"&gt;&lt;meta name="Generator" content="Microsoft Word 12"&gt;&lt;meta name="Originator" content="Microsoft Word 12"&gt;&lt;link rel="File-List" href="file:///C:%5CUsers%5COwner%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"&gt;&lt;link rel="themeData" href="file:///C:%5CUsers%5COwner%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"&gt;&lt;link rel="colorSchemeMapping" href="file:///C:%5CUsers%5COwner%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;  &lt;w:worddocument&gt;   &lt;w:view&gt;Normal&lt;/w:View&gt;   &lt;w:zoom&gt;0&lt;/w:Zoom&gt;   &lt;w:trackmoves/&gt;   &lt;w:trackformatting/&gt;   &lt;w:punctuationkerning/&gt; 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	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin-top:0in; 	mso-para-margin-right:0in; 	mso-para-margin-bottom:10.0pt; 	mso-para-margin-left:0in; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Calibri","sans-serif"; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-size: 14pt; line-height: 115%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;ARMAGEDDON DREAMIN’&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-size: 14pt; line-height: 115%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;AN UNEXPECTED DEVELOPMENT AT BIBLE STUDY&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Each Wednesday at the small Presbyterian Church we attend, we gather for dinner.&lt;span style=""&gt;  &lt;/span&gt;.&lt;span style=""&gt;  &lt;/span&gt;Our pastor is a skillful cook, and aside from his fondness for split pea soup, has excellent taste as well.&lt;span style=""&gt;  &lt;/span&gt;.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;After dinner, the kids gather for youth group while the pastor leads the adults in Bible study.&lt;span style=""&gt;  &lt;/span&gt;He handles Scripture as well as he handles a knife – and with no doctrinal analogs to that awful soup.&lt;span style=""&gt;   &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;It’s the Full Monty of Bible studies: Genesis through Revelation, all sixty-six books of the Bible.&lt;span style=""&gt;  &lt;/span&gt;Working through the Bible at this pace is a seven- to ten-year undertaking.&lt;span style=""&gt;  &lt;/span&gt;Given the age of our members, several will likely have the pleasure of hearing at least some of the material from an even more authoritative source than our pastor, who holds a PhD from the University of Notre Dame.&lt;span style=""&gt;  &lt;/span&gt;.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;We’ve reached the book of Numbers, the fourth book of the Old Testament, part of what is known as the Torah, or Pentateuch.&lt;span style=""&gt;  &lt;/span&gt;These first five books contain the creation story, Israel’s early history and Old Testament law.&lt;span style=""&gt;  &lt;/span&gt;Plus plagues, violence and the source material for some Big Moments with Charlton Heston.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Just before our pastor read the beginning of Numbers 19, he warned us that he had an interesting aside related to this passage.&lt;span style=""&gt;  &lt;/span&gt;Anticipation built as he read: &lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-left: 0.5in;"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;This&lt;/span&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt; &lt;sup&gt;1&lt;/sup&gt; The LORD said to Moses and Aaron: &lt;sup&gt;2&lt;/sup&gt; "This is a requirement of the law that the LORD has commanded: Tell the Israelites to bring you a red heifer without defect or blemish and that has never been under a yoke. &lt;sup&gt;3&lt;/sup&gt; Give it to Eleazar the priest; it is to be taken outside the camp and slaughtered in his presence. &lt;sup&gt;4&lt;/sup&gt; Then Eleazar the priest is to take some of its blood on his finger and sprinkle it seven times toward the front of the Tent of Meeting. &lt;sup&gt;5&lt;/sup&gt; While he watches, the heifer is to be burned—its hide, flesh, blood and offal. &lt;sup&gt;6&lt;/sup&gt; The priest is to take some cedar wood, hyssop and scarlet wool and throw them onto the burning heifer. &lt;sup&gt;7&lt;/sup&gt; After that, the priest must wash his clothes and bathe himself with water. He may then come into the camp, but he will be ceremonially unclean till evening. &lt;sup&gt;8&lt;/sup&gt; The man who burns it must also wash his clothes and bathe with water, and he too will be unclean till evening. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-left: 0.5in;"&gt;&lt;span style="font-size: 10pt; line-height: 115%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt; &lt;sup&gt;9&lt;/sup&gt; "A man who is clean shall gather up the ashes of the heifer and put them in a ceremonially clean place outside the camp. They shall be kept by the Israelite community for use in the water of cleansing; it is for purification from sin. &lt;sup&gt;10&lt;/sup&gt; The man who gathers up the ashes of the heifer must also wash his clothes, and he too will be unclean till evening. This will be a lasting ordinance both for the Israelites and for the aliens living among them. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;span style=""&gt; &lt;/span&gt;This passage is typical of much of the Old Testament: highly detailed and somewhat difficult for our modern minds.&lt;span style=""&gt;  &lt;/span&gt;(Three chapters later, we encounter a talking donkey, which renders this passage rather dull.)&lt;span style=""&gt;  &lt;/span&gt;To put it simply, Numbers 19 describes a purification ritual.&lt;span style=""&gt;  &lt;/span&gt;The aside the pastor alluded to got my attention.&lt;span style=""&gt;  &lt;/span&gt;“There are Fundamentalist Christians in Texas,” he said, “trying to breed red heifers in order to help bring about the Apocalypse.”&lt;span style=""&gt;  &lt;/span&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Not surprisingly, this little aside prompted a discussion about the nature of Fundamentalism.&lt;span style=""&gt;  &lt;/span&gt;By the time I had completed the ten minute walk home, I decided I needed to learn more about the red heifer.&lt;span style=""&gt;  &lt;/span&gt;.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;I WAS RIGHT ABOUT THIS BEING DISTURBING&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;I turned to the Internet to find out more.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;First, just to be clear, we’re not talking fire engine- or Clifford the Big Red Dog-red – just a solid-colored but infrequently occurring cow-red.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;I learned of a heifer named Melody, who caused a stir in the mid-90s, until she turned out to be less than fully red.&lt;span style=""&gt;  &lt;/span&gt;And a gentleman named Clyde Lott has been working for years to breed red heifers.&lt;span style=""&gt;  &lt;/span&gt;We’ll learn more about both of these later, but for now, just know that candidate cows undergo detailed inspection and news of the results travels quickly.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;I also discovered that the red heifer appears in only this passage.&lt;span style=""&gt;  &lt;/span&gt;But this single mention has captivated the attention of some Christians because one interpretation links it directly to the timing of the Apocalypse. Under this interpretation, Armageddon will not occur until the Jews rebuild the temple in Jerusalem.&lt;span style=""&gt;  &lt;/span&gt;But they cannot rebuild without a purification ritual.&lt;span style=""&gt;  &lt;/span&gt;And there can be no ritual without a red heifer.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;So some of the world’s Christians, having finished all the other work Jesus had in mind for them, have embarked on a truly global mission: helping God end the world.&lt;span style=""&gt;  &lt;/span&gt;&lt;b style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;WHAT IS FUNDAMENTALISM, AND WHAT WAS I THINKING? &lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;The Fundamentalist Christian worldview holds that God’s work consists of both broad strokes (The Universe!) and amazing feats of precision (eight-hundred thousand words of scripture, each one literally true.)&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Between 1897 and 1919, conservative American Christians debated and eventually agreed on the five key theological concepts that remain the basis of Fundamentalism.&lt;span style=""&gt;  &lt;/span&gt;(They are: the verbal inerrancy of scripture, the divinity of Jesus, the virgin birth, the substitutionary theory of atonement and the physical return of Jesus.)&lt;span style=""&gt;  &lt;/span&gt;With such a rigid starting point, there is little room for things like contemplation or finding common ground.&lt;span style=""&gt;  &lt;/span&gt;A highly restrictive belief system, Fundamentalism is the spiritual equivalent of painting by the numbers, if the only numbers were one and two, and the only colors were black and white.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Fundamentalist scholars – many of them gifted teachers or brilliant linguists – are resolute in their search for definitive answers to every question.&lt;span style=""&gt;  &lt;/span&gt;It can be argued that this is a religion not of &lt;i&gt;faith&lt;/i&gt;, but of &lt;i&gt;certainty –&lt;/i&gt;which may beg the question whether calling it a religion is appropriate.&lt;span style=""&gt;  &lt;/span&gt;&lt;i&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;(It is strikingly different from the Jewish Rabbinical tradition, in which the Rabbi’s role is &lt;i&gt;interpreting&lt;/i&gt; the Jewish scriptures, not on &lt;i&gt;telling&lt;/i&gt; the congregation precisely what the text means. &lt;span style=""&gt; &lt;/span&gt;Uncertainty, doubt and even arguing with God are built in.)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;I dabbled in a gentle version of Fundamentalism as a teenager and young adult.&lt;span style=""&gt;  &lt;/span&gt;&lt;span style=""&gt;  &lt;/span&gt;While many of my friends now claim we were in it only for the girls, there was more to it than that.&lt;span style=""&gt;  &lt;/span&gt;What we learned about friendship and character and commitment made us better people.&lt;span style=""&gt;  &lt;/span&gt;And when “The Bible” pops up as a category on Jeopardy, look out.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Even at my most devout, I could not help but believe that our Big Brains &lt;i&gt;must &lt;/i&gt;play a role in faith.&lt;span style=""&gt;  &lt;/span&gt;What ultimately separated me from Fundamentalism had nothing to do with the truth of the five fundamentals.&lt;span style=""&gt;  &lt;/span&gt;No, it was that this faith, supposedly the answer for all of humanity, made no allowance for the humanness of those it purported to save.&lt;span style=""&gt;  &lt;/span&gt;With our innate desire to question, wonder, and discover now unneeded, the Leap of Faith was replaced by the Baby Step of Being Totally Sure.&lt;span style=""&gt;  &lt;/span&gt;.&lt;span style=""&gt;  &lt;/span&gt;&lt;b style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;THAT OLD TIME RELIGION: NOT SO OLD AFTER ALL&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Though the five fundamentals themselves were not new doctrines, the movement that galvanized around them amounted to a new and uniquely American version of Christianity.&lt;span style=""&gt;  &lt;/span&gt;This bit of knowledge took me by surprise.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Largely because of its name, I assumed that Fundamentalism was the original version of Christianity, (It doesn’t get much more fundamental than the idea that understanding the Bible does not require interpretation -- but simply the ability to read and the willingness to treat each word as literal truth.)&lt;span style=""&gt;  &lt;/span&gt;This was of course a profoundly ignorant on my part, since printed Bibles and people who could read have only been widely present for about a quarter of the time Christianity has existed.&lt;span style=""&gt;  &lt;/span&gt;.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;To illustrate the crux of the Fundamentalist approach, let’s revisit the Pentateuch.&lt;span style=""&gt;  &lt;/span&gt;These first five books of the Old Testament are the foundation of the three great Abrahamic faiths – Judaism, Islam and Christianity.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;As long ago as the early 16&lt;sup&gt;th&lt;/sup&gt; century, when printed Bibles were still quite rare, scholars began to question the notion that the Pentateuch was written by Moses himself.&lt;span style=""&gt;  &lt;/span&gt;Up to that point, it was widely believed that Moses had written the five books and that further, the original author of each book of the Bible was inspired directly by God and was in essence taking dictation. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Well, in 1520 a German scholar named Carlstadt noticed that the passage dealing with the death of Moses, in the book of Deuteronomy, was from a literary perspective consistent with the rest of Deuteronomy.&lt;span style=""&gt;  &lt;/span&gt;Compared to parting the Red Sea, writing of one’s own death may not seem like much, but Carlstadt’s argument that Moses was not the sole author of the Pentateuch prevailed.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;And so it went for the next few centuries as Bible scholars applied the techniques of literary and textual criticism to the Bible.&lt;span style=""&gt;  &lt;/span&gt;The approach became known as “Modernism,” which sounds to me like a much more recent development than “Fundamentalism.”&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Modernism was an affront to conservative American theologians.&lt;span style=""&gt;  &lt;/span&gt;They rejected its assertion that the Bible was more a collection of works than a coherent, unified document.&lt;span style=""&gt;  &lt;/span&gt;Culturally, this rejection’s net effect was to unify Fundamentalists around three key ideas: exclusivity, separation and hostility towards science in general and Darwinism in particular.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Those three concepts remain central to the way today’s Fundamentalists relate to the world, and the way the world relates to them.&lt;span style=""&gt;  &lt;/span&gt;Pat Robertson responds to the Haiti earthquake with talk of a “pact with the devil.”&lt;span style=""&gt;  &lt;/span&gt;Jon Stewart responds to Robertson with mockery and scorn.&lt;span style=""&gt;  &lt;/span&gt;(Moderate Christians are just embarrassed.)&lt;span style=""&gt;  &lt;/span&gt;So there is a huge divide not just between Fundamentalists and our secular culture, but between Fundamentalists and other Christians.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;(We are almost ready to revisit the red heifer.)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Even the earliest Christians believed that Jesus’ return was imminent, as do today’s Fundamentalists.&lt;span style=""&gt;  &lt;/span&gt;This has spawned both intensive study of the relevant Bible passages and a multi-million dollar market for Apocalyptically themed books, movies and seminars.&lt;span style=""&gt;  &lt;/span&gt;Such products fuel increases in both Anxiety and Donations.&lt;span style=""&gt;  &lt;/span&gt;&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;That Jesus has not yet returned drives those awaiting she Second Coming deeper and deeper into the study of Bible prophecies, creating a frenzied increase in the amount of material available.&lt;span style=""&gt;  &lt;/span&gt;Hal Lindsey, who wrote the end times bestseller &lt;i&gt;The Late Great Planet Earth &lt;/i&gt;in 1970, has spent the subsequent forty years studying and teaching about Bible prophecy.&lt;span style=""&gt;  &lt;/span&gt;As I write this, I am listening to “The Hal Lindsey Report” via streaming video from his Web site.&lt;span style=""&gt;  &lt;/span&gt;Today’s theme: how modern communication is evidence that the end is near.&lt;span style=""&gt;  &lt;/span&gt;Talk about a self-fulfilling prophesy.&lt;span style=""&gt;  &lt;/span&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;The red heifer fits neatly into this pattern of escalation:&lt;span style=""&gt;  &lt;/span&gt;Since now innocuous developments (like bar codes and the European Union) were not, in fact, omens of Armageddon, deeper study is required.&lt;span style=""&gt;  &lt;/span&gt;And that’s where the red heifer comes in. &lt;b style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;HEIFER ENCOUNTER I: MELODY…CLOSE BUT NO APOCALYPSE&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Melody the heifer was born in 1996 in Israel and there was much rejoicing.&lt;span style=""&gt;  &lt;/span&gt;It was believed for a time that she might be the perfect red heifer many had been awaiting.&lt;span style=""&gt;  &lt;/span&gt;And by “people,” I mean a peculiar alliance of a small number of American Fundamentalist Christians and an equally small number of conservative Israeli Jews.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;According to the Web site of the Calvary Chapel of Truckee, California, it was determined upon closer inspection that Melody had black eyelashes.&lt;span style=""&gt;  &lt;/span&gt;This made her a better-looking cow overall, but unsuitable for use in the ritual.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;But even here there is controversy: in an article in JWeekly.com, on online Jewish news source serving the San Francisco area, Melody’s flaw was not black eyelashes, but a white tail.&lt;span style=""&gt;  &lt;/span&gt;So apparently whatever common interest Jews and Christians have in an &lt;i&gt;actual&lt;/i&gt; red heifer materializing, they are at literal opposite ends of the spectrum when it comes to livestock assessment.&lt;span style=""&gt;  &lt;/span&gt;Apparently we &lt;i&gt;can’t&lt;/i&gt; all just get along.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;HEIFER ENCOUNTER II: MR. LOTT GOES TO JERUSALEM&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;In 1989, according to the Los Angeles &lt;i&gt;Times&lt;/i&gt;, Clyde Lott – a rare breed himself, being both a rancher and a preacher – “”heard from a preacher that the apocalypse might be approaching.”&lt;span style=""&gt;  &lt;/span&gt;For whatever reason, this did not inspire Lott to get his house in order, but to export red heifers to Israel.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;"A seed was planted in me, and once there, that seed didn't leave me alone," Lott told the &lt;i&gt;Times&lt;/i&gt;, whose next move was to take a trip to Jackson, Mississippi, the state capital.&lt;span style=""&gt;  &lt;/span&gt;There he chatted with the state’s top agricultural officer, who connected Lott with a United States trade envoy in Greece, who eventually helped Lott reach a nonprofit group in Israel, called the Temple Institute, whose purpose is to rebuild the temple.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Meetings were held, plans were hatched, but efforts to export and then breed lots and lots of Lott’s red heifers have thus far proved futile.&lt;span style=""&gt;  &lt;/span&gt;Flying a planeload of cattle from the United States to Israel is fraught with bureaucratic headaches.&lt;span style=""&gt;  &lt;/span&gt;But Lott’s quest continues; he’s certain the red heifer will appear, and he’d like it to be one of his.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;NOW, THE SCARY PART, AND SOME HOPE&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Some of the eight hundred thousand words in the Bible are fairly clear (thou shalt not kill, love thy neighbor, etc.)&lt;span style=""&gt;  &lt;/span&gt;But we struggle mightily with the Simple and Clear, so much so that we often choose to skip it, focusing instead on the Obscure and Divisive.&lt;span style=""&gt;  &lt;/span&gt;Frustrated with the challenge of adding two and two, we’ve moved on to quadratic equations.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Attraction to the obscure is understandable.&lt;span style=""&gt;  &lt;/span&gt;Such things add a touch of mystery to life and provide a not insignificant number of jobs.&lt;span style=""&gt;  &lt;/span&gt;Being free of open sores and human death, the red heifer passage leaves room to ponder the Apocalypse without confronting the human suffering that accompanies it.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;To most of us, Clyde Lott’s efforts to produce a perfect red heifer look like a big waste of time.&lt;span style=""&gt;  &lt;/span&gt;Even if Clyde’s dream comes true, it’s a huge leap to get from “there is a red heifer” to “Clyde’s cow is now in Israel.”&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;But perhaps we should think a bit more about such ventures.&lt;span style=""&gt;  &lt;/span&gt;.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;You might say that Temple Mount, the real estate on which the Temple is to be rebuilt, is on a very desirable corner, one currently controlled by the competition.&lt;span style=""&gt;  &lt;/span&gt;The oldest known Muslim building, the Dome of the Rock is located there today.&lt;span style=""&gt;  &lt;/span&gt;So the Temple can only be rebuilt if this holy Muslim site is destroyed.&lt;span style=""&gt;  &lt;/span&gt;No matter what you believe about the end times, this would be a Step Backward for human relations.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;And the red heifer, unfortunately, is not the only way Fundamentalist Christians are attempting to hasten Armageddon.&lt;span style=""&gt;  &lt;/span&gt;They are also sending money to Zionist groups in Israel, for the express purpose of building new settlements, because fulfilling all the Biblical prophecies can only happen if Israel is home exclusively to Jews.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;i&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Waiting &lt;/span&gt;&lt;/i&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;is a recurring theme for many practicing Christians (and has a place in other religions as well.)&lt;span style=""&gt;  &lt;/span&gt;The eagerness with which we await Christmas is not just about unwrapping gifts; it has a spiritual dimension as well.&lt;span style=""&gt;  &lt;/span&gt;And Lent, with its emphasis on fasting and personal sacrifice is rich in contemplative anticipation.&lt;span style=""&gt;  &lt;/span&gt;If this Apocalyptic Eagerness was only about waiting, there would be much less to say about it.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;But the literalist view of the end times includes death for what in today’s world is &lt;i style=""&gt;billions&lt;/i&gt; of unbelievers.&lt;span style=""&gt;  &lt;/span&gt;Of course it is possible that the world will end this way; in fact, it could happen before my next birthday.&lt;span style=""&gt;  &lt;/span&gt;But wishing for it and believing we ought to facilitate it is a long way from hoping for a new bike or giving up chocolate for Lent.&lt;span style=""&gt;  &lt;/span&gt;It’s nothing short of cruel.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;A more hopeful approach is found in the words of W. Eugene March, Professor of Old Testament at Louisville Presbyterian Seminary, who writes, “My experience leads me to the conviction that the practice of love, not the defense of doctrine, is the primary challenge for Christians (and the adherents of other religious traditions as well) in the world today.”&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;This approach, very unlikely to lead to war, provides a simple roadmap for people of faith to do Good, keep Busy and be Happy.&lt;span style=""&gt;  &lt;/span&gt;No matter how much time we have left. &lt;span style=""&gt; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;b style=""&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;ANYONE KNOW WHERE I CAN GET A GOOD STEAK AROUND HERE?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;One last thing: if you ever find yourself walking along King George Street in Jerusalem, be sure to make time for a meal at the Red Heifer Steakhouse.&lt;span style=""&gt;  &lt;/span&gt;The beef is Kosher, house-aged and presumably from Ordinary-Looking Cows.&lt;span style=""&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt; &lt;br /&gt; &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-2896726420871548617?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/2896726420871548617/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=2896726420871548617' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2896726420871548617'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2896726420871548617'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2010/03/armageddon-dreamin.html' title='Armageddon Dreamin&apos;'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-8235995654060606224</id><published>2010-02-01T22:14:00.000-08:00</published><updated>2010-02-02T09:17:33.705-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='PYSKA'/><category scheme='http://www.blogger.com/atom/ns#' term='Saunders'/><category scheme='http://www.blogger.com/atom/ns#' term='writing class'/><title type='text'>People You Should Know About: George Saunders</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MCLjEGYHzpw/S2fHDf7kGbI/AAAAAAAAADs/Bs4djbdC_2A/s1600-h/Saunders.jpg"&gt;&lt;img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://3.bp.blogspot.com/_MCLjEGYHzpw/S2fHDf7kGbI/AAAAAAAAADs/Bs4djbdC_2A/s320/Saunders.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5433530338370656690" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;George Saunders / American / 1958-&lt;/span&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I am taking a nonfiction writing class at the University of Washington; it started in early January and goes through June.  It's been great so far -- good teachers, interesting classmates and lots of stimulation.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Last week we were assigned two essays by George Saunders.  I had heard of him vaguely as he is an occasional contributor to &lt;i&gt;The New Yorker &lt;/i&gt;(most often in "Shouts and Murmurs," the short humor piece in most issues.)  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Eventually we will write our own story based on one of the two extended essays we read, which I expect to be quite challenging.  For now, here is the short piece I wrote about Saunders's work, which I thought was great and worth anyone's time. &lt;span class="Apple-style-span"  style=" ;font-family:Arial, sans-serif;"&gt; &lt;/span&gt;&lt;/div&gt;&lt;div&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"&gt;&lt;span style="Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;Though very different in style, the two George Saunders essays “The Braindead Megaphone” and “Buddha Boy” both reveal a writer with an eye for detail, a hunger for truth and a rich inner life.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"&gt;&lt;span style="Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;Written in the aftermath of the US invasion of Iraq in 2003, “The Braindead Megaphone” is a logical, hilarious and terrifying indictment of public debate, especially that part of it manifested in the media.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;One notable and brief paragraph reveals what is at stake: “A culture’s ability to understand the world and itself is critical to its survival.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;But today we are led into the arena of public debate by seers whose main gift is their ability to compel people to continue to watch them.” &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"&gt;&lt;span style="Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;Whether one favors O’Reilly or Olbermann, it’s hard to deny one of the central assertions of Saunders’s essay, which is that much of what passes for discourse in just commerce.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And the result in not pretty or helpful. &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"&gt;&lt;span style="Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;Saunders uses a mixture of logic and humor, along with an almost sneaky building-block approach.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;The essay opens with a brief meditation about “a guy standing in a field in the year 1200.”&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;At first we think this may be nothing more than a humorous piece about our crazy-making high-tech lifestyle.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Then, by the end of the second numbered section, some of us are thinking about George W. Bush.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;By the end of the third section, it’s a full-on “holy crap” moment: we’ve been sucked in.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"&gt;&lt;span style="Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;“Buddha Boy” is twice as long as “Megaphone” and rather than tackling an issue, is an almost entirely chronological narrative of a reporting trip Saunders took to Nepal to see a boy sitting still and meditating, which he had apparently been doing for seven months.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;As in “Megaphone,” Saunders lulls the reader into thinking the piece is about something less significant than it turns out to be.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;The first several pages chronicle Saunders’s decision to accept the assignment and the trip to Nepal.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Complaints about air travel and the inconveniences of visiting the developing world are not new, but Saunders uses humor, details and creative imagery (“…a button on the overhead console marked Minty Water.”)&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"&gt;&lt;span style="Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;As the journey to see Buddha Boy unfolds, Saunders treats us to great descriptions of the sights and sounds (along with the wonder and squalor) of Nepal.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Along the way, we get several looks at Saunders’s inner life, and we learn that he’s significantly more open-minded and curious – even eager to believe -- than we expected.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"&gt;&lt;span style="Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;Among the more interesting things about this essay is the juxtaposition of a deep and mysterious subject with the very linear narrative the author uses.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Profoundly effective, this approach allows the reader to relax and easily follow the time-arc of the story, leaving the mind and heart open to the fun surprises tucked neatly into the meaning-arc.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-8235995654060606224?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/8235995654060606224/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=8235995654060606224' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/8235995654060606224'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/8235995654060606224'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2010/02/people-you-should-know-about-george.html' title='People You Should Know About: George Saunders'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_MCLjEGYHzpw/S2fHDf7kGbI/AAAAAAAAADs/Bs4djbdC_2A/s72-c/Saunders.jpg' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-7352420775533012620</id><published>2009-12-30T10:24:00.000-08:00</published><updated>2009-12-30T11:35:50.863-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='productivity'/><category scheme='http://www.blogger.com/atom/ns#' term='Ballard'/><category scheme='http://www.blogger.com/atom/ns#' term='work'/><category scheme='http://www.blogger.com/atom/ns#' term='writing'/><title type='text'>73 days...really?</title><content type='html'>I'm no stranger to profound, extended periods characterized by low productivity.  Long gaps between blog posts are somewhat reflective of my overall productivity, but in this case, seventy- three days of blog silence (or 'postilence' as I like to call it) isn't all bad.  &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;For starters, I have begun some posts that have potential to be interesting, but they each require additional research and time, and it's been a buy time, making that process challenging to complete. Posts in this category include: &lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;a writeup of Ballard's "Gourmet Ghetto," located on NW 70th Street just east of 15th Avenue NW.  Packed into one little block are the Honore Artisan Bakery (fabulous, charming French baker) &lt;a href="http://delanceyseattle.com/"&gt;Delancey&lt;/a&gt; (cool new pizza place) and &lt;a href="http://www.capricekitchen.com/"&gt;A Caprice Kitchen&lt;/a&gt; (great, interesting website.)  And there's an &lt;i&gt;umbrella store&lt;/i&gt;, of all things, where you can buy umbrellas, rent umbrellas and buy a couple of patented umbrella innovations directly from the inventor!&lt;/li&gt;&lt;li&gt;observations from a wine tasting trip to Walla Walla, which we took in October to celebrate our 25th Wedding Anniversary.  It was a great trip...we learned a lot about wine, met some winemakers, bought lots of wine and had some great food.  Really fun.  &lt;/li&gt;&lt;li&gt;Starbucks Via update...I finally got my first shipment of Via in early December.  Some of it became a Christmas gift, but I still have enough packets left to do a modest craft project...any suggestions?  &lt;/li&gt;&lt;/ul&gt;&lt;div&gt;In addition, I've picked up some interesting coffee-related work at &lt;a href="http://www.sodcomm.com/"&gt;Sodcutter Communications&lt;/a&gt;, which has been very interesting and just time consuming enough to make finding writing time a bit more difficult.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are also many issues of the New Yorker to catch up on, and I had a great time reading Carl Hiaasen's "Skinny Dip" and have several books I'm working through now -- Matt Miller's Dead Ideas book I mentioned in a previous post, "Manhood for Amateurs" by Michael Chabon and a very interesting biography of Alice Waters of Chez Panisse fame.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Beginning in early January, I'll be a student in a nonfiction writing certificate program offered by the UW Extension program.  So I'll &lt;i&gt;have &lt;/i&gt;to write, and I'm optimistic that I will be able to "repurpose" work between the blog and class.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Happy New Year!  &lt;/div&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-7352420775533012620?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/7352420775533012620/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=7352420775533012620' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/7352420775533012620'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/7352420775533012620'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/12/73-daysreally.html' title='73 days...really?'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-6195931321110065187</id><published>2009-10-19T13:41:00.001-07:00</published><updated>2009-10-19T13:48:09.913-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Miracle Whip'/><category scheme='http://www.blogger.com/atom/ns#' term='influence'/><category scheme='http://www.blogger.com/atom/ns#' term='Colbert'/><title type='text'>Sodcutter's influence grows: Steven Colbert weighs in on Mayo v. Miracle Whip</title><content type='html'>Last week on the Colbert Report, Steven, having no doubt read my post on &lt;a href="http://sodcutter.blogspot.com/2009/08/miracle-whip-is-new-black.html"&gt;Miracle Whip&lt;/a&gt;, defended Mayo's honor with so many puns it made my head spin.  See it &lt;a href="http://www.colbertnation.com/the-colbert-report-videos/252726/october-15-2009/the-mayo-lution-will-not-be-televised"&gt;here.&lt;/a&gt; &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-6195931321110065187?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/6195931321110065187/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=6195931321110065187' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6195931321110065187'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6195931321110065187'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/10/sodcutters-influence-grows-steven.html' title='Sodcutter&apos;s influence grows: Steven Colbert weighs in on Mayo v. Miracle Whip'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-3506678762156759260</id><published>2009-10-12T17:16:00.000-07:00</published><updated>2009-10-12T17:41:35.540-07:00</updated><title type='text'>People You Should Know About: Matt Miller</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MCLjEGYHzpw/StPI69HRF4I/AAAAAAAAADg/NjIgj_IpoGM/s1600-h/tyranny_tilt%5B1%5D.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 243px; height: 320px;" src="http://2.bp.blogspot.com/_MCLjEGYHzpw/StPI69HRF4I/AAAAAAAAADg/NjIgj_IpoGM/s320/tyranny_tilt%5B1%5D.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5391874094055626626" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;Matt Miller / American / 1961-&lt;/span&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;For several months now, I’ve been part of a group of former Starbucks employees who gather weekly for coffee, conversation and encouragement.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’m happy to report that the group has begun to shrink, as several have now found jobs.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;A couple weeks ago, it was just &lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.linkedin.com/in/kristinkanderson"&gt;&lt;span style=" line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Kristin Anderson&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; and I.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;We met at &lt;/span&gt;&lt;/span&gt;&lt;a href="http://herkimercoffee.com/"&gt;&lt;span style="line-height: 115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Herkimer Coffee&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; up on Phinney Ridge – a local coffeehouse I’ve been enjoying fairly regularly recently.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Good coffee, nice people, and a fun little roasting operation right in the cafe.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;When we were finished with coffee, Kristin, who lives in the neighborhood, suggested we visit the local bookseller, &lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.santorosbooks.com/"&gt;&lt;span style="line-height: 115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Santoro’s Books&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; .&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’m a sucker for bookstores, and I do my best to buy local whenever possible, even if it costs a bit more.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(And many local bookstores, Santoro’s included, have discount programs that reward you after a certain number of purchases – the discounts aren’t as deep as Amazon or Barnes and Noble, but you essentially get the eleventh book free once you’ve purchased ten.) &lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;When I visit a bookstore for the first time, I like to focus on the feature tables and newer releases, which gives me a sense of how the bookseller perceives their clientele and what books they deem worthy of their customers’ attention.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(If I see too many Glenn Beck “books,” for example, I’ve learned that it’s best to slowly head for the door, keeping my eye on the help and my fellow shoppers.)&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’m happy to report that Santoro’s has a great selection, with lots of local interest titles, as well as a helpful, knowledgeable staff.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;One of the titles that caught my eye was Matt Miller’s “&lt;/span&gt;&lt;/span&gt;&lt;a href="http://mattmilleronline.com/"&gt;&lt;span style="line-height: 115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The Tyranny of Dead Ideas&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;: Letting Go of the Old Ways of Thinking to Unleash a New Prosperity.”&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The title sounded a little cutesy, especially the whole “unleash a new prosperity” bit – it seemed like it might be another happy talk business book.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Then I glanced at the dead ideas Miller chose to write about, and the book suddenly had my attention.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The dead ideas are:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="font-size: medium; line-height: 18px;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;The Kids Will Earn More Than We Do&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Free Trade Is "Good" (No Matter How Many People Get Hurt)&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Your Company Should Take Care of You&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Taxes Hurt the Economy (and They're Always Too High)&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Schools Are a Local Matter&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Money Follows Merit&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium; "&gt;If it were up to me, “Journey was a great band” would also get a chapter, but I think that might distract and offend a few readers.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’m only about sixty pages into the book, but have found it riveting and occasionally alarming.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;My concern about the future -- given the state of the global economy, the seeming impossibility of our leaders to act, and the odd insistence on the part of so many that “American dominance” is a viable starting point from which to engage the world – is growing weekly.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The structure of the book,&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;which lays out the problems associated with all six dead ideas before the whole unleashing of prosperity thing happens will no doubt heighten my anxiety in the weeks ahead.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(I’ve thought about skipping ahead after each chapter, but I’ve pretty much decided to trust that Miller wrote it this way for a reason.)&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;In the introduction to the book, which you can read in its entirety &lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.mattmilleronline.com/pdfs/TyrannyOfDeadIdeas-Introduction.pdf"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;here&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;, Miller lays out three steps for “breaking free of dead ideas,” which we would all do well to apply in many areas of our lives.  They are: &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="font-size: medium; line-height: 18px;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Identify the dead ideas that matter.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;We all believe some pretty wacky things; some of them just help us get through the day, while others probably retard progress, making us less effective.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;We need some disciplined thought and a little courage to identify the dead ideas that impede progress.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Understand each dead idea’s “story.”&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;It is useful to understand why we believe certain things, where the idea came from, what has changed since the idea was broadly adopted?&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And whose interest does the dead idea serve?&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-family: Corbel, sans-serif; font-size: 16px; "&gt;Reach for new (and paradoxical) ways of thinking.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;This often involves asking questions people don’t want to answer and proposing solutions (higher taxes!!) people don’t want to consider.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;But it’s often the only way to fight through a dead idea and make changes.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;/p&gt;    &lt;p&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="font-size: medium; line-height: 18px; "&gt;  &lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="line-height: normal; font-size: 16px; "&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium; "&gt;I’ll devote a few brief posts in the weeks ahead to some of the ideas in the book.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Please leave a comment or &lt;/span&gt;&lt;/span&gt;&lt;a href="mailto:timksea@gmail.com?subject=Dead%20Ideas%20/%20Matt%20Miller"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;email&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; me if any of the six dead ideas are of particular interest.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;i&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Matt Miller is a senior fellow at the &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;a href="http://www.americanprogress.org/"&gt;&lt;i&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Center for American Progress&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/a&gt;&lt;i&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; (one of those lefty outfits) and the host of “Left, Right and Center” on NPR.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;He worked as an aide in the Clinton White House.&lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-3506678762156759260?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/3506678762156759260/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=3506678762156759260' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/3506678762156759260'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/3506678762156759260'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/10/people-you-should-know-about-matt.html' title='People You Should Know About: Matt Miller'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_MCLjEGYHzpw/StPI69HRF4I/AAAAAAAAADg/NjIgj_IpoGM/s72-c/tyranny_tilt%5B1%5D.jpg' height='72' width='72'/><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-1372390811514034108</id><published>2009-10-03T12:43:00.000-07:00</published><updated>2009-10-03T12:48:35.003-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='VIA'/><category scheme='http://www.blogger.com/atom/ns#' term='coffee'/><category scheme='http://www.blogger.com/atom/ns#' term='Starbucks'/><category scheme='http://www.blogger.com/atom/ns#' term='fame'/><title type='text'>To shill, or not to shill</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MCLjEGYHzpw/SseqQkB42xI/AAAAAAAAADY/JIiCaGD8Epw/s1600-h/Photoxpress_4516619%5B2%5D.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/_MCLjEGYHzpw/SseqQkB42xI/AAAAAAAAADY/JIiCaGD8Epw/s320/Photoxpress_4516619%5B2%5D.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5388462680698313490" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;I was surprised nine days ago to see an email in my inbox from someone called “Starbucks VIA Moderator.”&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I knew that the big national launch of Starbucks’s instant coffee product, called VIA, was imminent.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I also recalled that I had written a little review of the product in my blog back in &lt;/span&gt;&lt;a href="http://sodcutter.blogspot.com/2009/02/instant-coffee-starbucks-style.html"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;February. &lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;And I recalled that what I had written was pretty reasonable – my honest opinion, with little editorializing and only few snide asides.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;The subject line on the email read “Love that blog!” so I was confident that Starbucks VIA Moderator was not someone in the legal department.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Starbucks has a bunch of lawyers, and while I always enjoyed working with them, there is little chance that an email from them concerning something I had written about Starbucks would contain good news.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;It turns out that they were looking for “user-generated content” about VIA to use on the &lt;/span&gt;&lt;a href="http://www.starbucksvia.com/"&gt;&lt;span style="line-height: 115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;VIA website&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Well, all right, I thought, this could be my big break.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;The world is full of people whose blogs or tweets or videos are discovered and “go viral,” and the result is often a sort of modern variation on fame and fortune.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;(For the lucky, this amounts to a brief period of relatively painless notoriety and excruciatingly small additions to bank accounts. The unlucky somehow end up embarrassed and broke, but with at least two lawyers on retainer – one criminal and one to negotiate the book deal, or more likely, a reality show.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;It’s sort of a choice between “what might have been” and “if I’d known then what I know now.”)&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;The email promised that my material would be used in such a way that visitors to the Starbucks VIA site who chose to read it would see what I wrote and actually see it on the Sodcutter blog.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I thought this seemed pretty cool – the last thing I wanted was for someone to cherry-pick the very best things I said about VIA.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;So I was leaning towards saying yes.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;But wait!&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;There’s more!&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;In addition to the potential for tens of new visitors to my blog, the email also promised me a three-month “subscription” to VIA from the &lt;/span&gt;&lt;a href="http://www.starbucksstore.com/"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;Starbucks Store.com.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style=" line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;The definition of a three month supply seemed shockingly generous: three twelve packs per month beginning “by the first of November.” This struck me as lavish, because even acquaintances who’ve said positive things about VIA to me nearly always qualify their praise with comments like “it’s great for backpacking” or “it sure beats bad hotel coffee.”&lt;span style="mso-spacerun:yes"&gt;   &lt;/span&gt;And the truth is, I have not purchased or consumed a single serving of VIA since I had written about the samples I received in February.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And not only am I not a backpacker, one of the great joys of our annual family camping trip is hauling out the old&lt;/span&gt;&lt;a href="http://melitta.com/"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt; Melitta&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt; cones and one-cup coffee filters and making coffee each morning.&lt;span style="mso-spacerun:yes"&gt;   &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;So after re-reading my original comments about VIA and getting some input from a few friends and having my ex-lawyer wife (she’s an ex-lawyer, not an ex-wife) read the two-page legal document that allows Starbucks to use the material anywhere in the universe and in any media already or yet to be invented (really, that’s in the document), I decided to give the go-ahead.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;And oh!&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;What a whirlwind it has been!&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;For about two hours on “launch day,” the first few lines of my article and a link to my blog, though not front and center, were somewhat easy to find.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Now, after four days and thousands and thousands of people tasting VIA and “generating content”, my moment has passed, my content buried behind page upon page of headlines like these: &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;“Livin la VIA loca” &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;“Via – pretty good” &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;“SUPRISINGLY WAY BETTER THAN PIKE PLACE.” (not good news for last year’s big breakthrough product!)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;“Versatile Means More Options” (also under consideration for inclusion at dictionary.com)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;“Haven’t tried it, but I love it.” (what is this, foxnews.com?)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;Would I do it all again?&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Sure I would.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Any regrets?&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;None.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;But now I &lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;either need to take up backpacking, spend some nights in lousy hotels, or&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;figure out what to do with all the VIA coming my way, because I still prefer fresh-brewed coffee.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And unlike many of my fellow content generators, I can taste the difference, just as much now as I could in February.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-1372390811514034108?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/1372390811514034108/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=1372390811514034108' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/1372390811514034108'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/1372390811514034108'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/10/to-shill-or-not-to-shill.html' title='To shill, or not to shill'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_MCLjEGYHzpw/SseqQkB42xI/AAAAAAAAADY/JIiCaGD8Epw/s72-c/Photoxpress_4516619%5B2%5D.jpg' height='72' width='72'/><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-5783424854477596779</id><published>2009-09-09T17:05:00.001-07:00</published><updated>2009-09-10T14:10:15.062-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Seatac'/><category scheme='http://www.blogger.com/atom/ns#' term='coop'/><category scheme='http://www.blogger.com/atom/ns#' term='class'/><category scheme='http://www.blogger.com/atom/ns#' term='Cluck'/><category scheme='http://www.blogger.com/atom/ns#' term='chickens'/><title type='text'>Project Cluck / Part II: Chicken School</title><content type='html'>&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MCLjEGYHzpw/Sqhvi8gCBnI/AAAAAAAAADQ/-BI128A425M/s1600-h/plymouth_rock-8269-947733.jpg"&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MCLjEGYHzpw/SqhEG-cStyI/AAAAAAAAADI/CE74zV5Uw_o/s1600-h/leghorn-14174-445.jpg"&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MCLjEGYHzpw/SqhDaFwcIhI/AAAAAAAAADA/8x9ABPRwY34/s1600-h/hamburg-36934-75980.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 297px; height: 285px;" src="http://3.bp.blogspot.com/_MCLjEGYHzpw/SqhDaFwcIhI/AAAAAAAAADA/8x9ABPRwY34/s320/hamburg-36934-75980.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5379623870395064850" /&gt;&lt;/a&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;The Hamburg: a fine looking bird&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;i&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;A few weeks ago we headed to the city of Seatac to go to chicken school. Seatac is the “city” that is home to our major airport. I say “city” not to be snide – it’s just that Seatac has only been a city for a dozen or so years and it just seems kind of funny to me. The class was held at City Hall. In the city council chamber. Which is funny in itself, because it’s not like Seatac is a rural community – it’s mostly runways, hotels, parking lots and fast food places. To end all the Seatac talk in this opening paragraph, here’s all you need to know: We spent a night in one of the motels near the airport a couple years ago when we had an early flight the next morning – parking and airport transfers included. In the elevator is a sign. It says “No refunds 10 minutes after check-in.” Peculiar wording aside, two things immediately became clear: 1) the room’s not gonna be very nice and 2) best not to think about this too much.&lt;/span&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;The class was offered by King County Extension, essentially an outreach by our state’s land grant school, Washington State University. &lt;a href="http://davesgarden.com/guides/terms/go/1086/"&gt;Here &lt;/a&gt;is some information about what land grant schools are – it’s pretty cool – basically a law signed by President Lincoln made it possible for the Federal government to grant land to the states; said land was to be used by the states to teach people how to do really useful things, like growing crops and making stuff. Not a bad idea.&lt;/span&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;I knew I was going to have a good evening after I texted our 14-year old daughter to let her know where would be, when we’d be home (like she cares!) and all that. I told her we were headed to a chicken seminar near the airport. Her response:&lt;/span&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;You guys are so awesome. CHICKEN SEMINAR.&lt;/span&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="font-style: normal;"&gt;How could I not be enthused after a response like that?&lt;/span&gt;&lt;/p&gt;&lt;/i&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;p class="MsoNormal" style="text-align: center;"&gt;&lt;span class="Apple-style-span" style=" line-height: 55px;"&gt;&lt;span class="Apple-style-span" style=" line-height: normal; color: rgb(0, 0, 238); "&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="color:#000000;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;The Leghorn: a classic chicken&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;img src="http://4.bp.blogspot.com/_MCLjEGYHzpw/SqhEG-cStyI/AAAAAAAAADI/CE74zV5Uw_o/s320/leghorn-14174-445.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5379624641525626658" style="text-align: center; display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 320px; height: 240px; " /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="text-align: left;"&gt;&lt;span class="Apple-style-span"  style="color:#0000EE;"&gt;&lt;span class="Apple-style-span"   style="font-family:'trebuchet ms';color:#000000;"&gt;&lt;span class="Apple-style-span" style="line-height: 18px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="text-align: left;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="line-height: 18px;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;p class="MsoNormal"&gt;About sixty other people showed up, and it was pretty informative. We’d learned quite a bit on our &lt;a href="http://http://sodcutter.blogspot.com/2009/07/project-cluck-part-one-commitment-ive.html"&gt;chicken coop tour&lt;/a&gt; and not to boast, but we have become pretty poultry-savvy in a relatively short period of time. One thing about chickens though: there’s nothing really very intrinsically attractive or interesting about them. If you’re not into them, this whole thing doesn't make a lot of sense. So I’ll dispense with lots of chicken facts and just throw out a few highlights from the class, all of which stuck with me because of their strangely euphemistic quality:&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;There are lots of resources out there, my favorite one being &lt;a href="http://backyardchickens.com"&gt;Backyard Chickens.com&lt;/a&gt;. (Before you look, guess how they represent the “o” in “com” on their home page!!) From the website comes a chart with over 40 varieties of chickens. Information is provided about their size (two only, standard and bantam); egg size, type and color; comb type (mostly pea or V-shaped, but also single, walnut and buttercup – you’re on your own here); climate hardiness (hot, cold, all); broodiness (frequent, average, seldom –this has to do with the breed’s tendency to sit on the egg and hope it hatches vs. its desire to give it up so you can go inside and make an omelet); and temperament (one to avoid may be the Buckeye – her temperament is described like this: aggressive, friendly, wild, restless. noisy.) Please &lt;a href="timksea@gmail.com"&gt;email&lt;/a&gt; me if you’d like to make a smart remark about that descriptor. Anonymity is guaranteed. &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;The euphemistic high point of the chart, however, comes under the heading labeled &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;“Purpose.” There are three possibilities: egg layer, ornamental and dual purpose. It &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;turns out that “dual purpose” doesn’t mean ornamental / egg layer; it actually &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;means egg layer / meat. &lt;p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The program included a lot of good information, much of it focused on getting us to really think about the nature of the commitment involved in owning backyard chickens. One slide dealt with the issue of “The geriatric chicken.” As hens age, they lay fewer eggs – though one woman in the crowd who, based on her experience must have thought this was an upper division class, proudly shared that she has a 12-year old hen that laid 80 eggs last year -- still over one per week but nowhere near the 4-5 eggs younger hens produce each week. The bullet point that dealt with this issue, in its entirety:&lt;/li&gt;&lt;/ul&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;"&gt;o Keep for life-span or ?&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;Here’s a slightly creepy bit of wisdom someone shared: Craig’s List is a good way to find &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;someone willing to pick up your no longer productive hen. I would suggest having them &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;drop by the house while the kids are at school, however.&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Finally, this little item on another page of the presentation dealing with day-to-day care and chores, tucked neatly between “Food and water” and “Play time”:&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;"&gt;o Cleaning the Vent&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;Perhaps the capitalized V should have been a tipoff…but this has nothing to do with &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;airflow in and around your coop. It involves a Q-Tip, warm water, and one end of the &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;chicken: the end opposite the one the food goes in. Kids thus far have shown heavy &lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;interest in certain aspects of this project, but the Cleaning of the Vent, not so much .&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;Following the class, we did make on significant decision: where to put the coop. Due to a strange building that was on our patio when we moved in, and I suspect something unpleasant having to do with drainage, there is a nice sized patch of dirt (where we’ve grown some great tomatoes this summer) surrounded by concrete on the patio, in view of the living room. We’re going to put the coop on the concrete, with the dirt area making up the “run” where the hens can spend some outside time. (They’ll also get time in the yard when they can be supervised.) Added bonus: the coop will be just a few feet from the Weber – not that we’re planning to eat the hens, but its ominous black lid and occasional smoke emanating from it may help the training process move along a bit faster.&lt;/p&gt;&lt;/span&gt;&lt;p&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span class="Apple-style-span" style="line-height: 55px; "&gt;&lt;span class="Apple-style-span" style="line-height: normal; color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "&gt;&lt;img src="http://4.bp.blogspot.com/_MCLjEGYHzpw/Sqhvi8gCBnI/AAAAAAAAADQ/-BI128A425M/s320/plymouth_rock-8269-947733.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5379672401040770674" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 308px; height: 320px; " /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style=" line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;o:p&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style=" line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;o:p&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;      &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;"&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;The Plymouth: A classic dual purpose bird&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-5783424854477596779?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/5783424854477596779/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=5783424854477596779' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/5783424854477596779'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/5783424854477596779'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/09/project-cluck-part-ii-chicken-school.html' title='Project Cluck / Part II: Chicken School'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_MCLjEGYHzpw/SqhDaFwcIhI/AAAAAAAAADA/8x9ABPRwY34/s72-c/hamburg-36934-75980.jpg' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-4878788131980812709</id><published>2009-08-24T17:18:00.000-07:00</published><updated>2009-08-24T17:36:29.725-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Grooks'/><category scheme='http://www.blogger.com/atom/ns#' term='Piet Hein'/><category scheme='http://www.blogger.com/atom/ns#' term='PYSKA'/><category scheme='http://www.blogger.com/atom/ns#' term='wisdom'/><title type='text'>People You Should Know About: Piet Hein</title><content type='html'>&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MCLjEGYHzpw/SpMvXVpxr6I/AAAAAAAAAC4/2YhsmskOECM/s1600-h/Mex+City+Superellipse.gif"&gt;&lt;/a&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MCLjEGYHzpw/SpMu9dlDNqI/AAAAAAAAACw/mz1Dq5j_o6Q/s1600-h/Piet+Hein.gif"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 261px; height: 320px;" src="http://2.bp.blogspot.com/_MCLjEGYHzpw/SpMu9dlDNqI/AAAAAAAAACw/mz1Dq5j_o6Q/s320/Piet+Hein.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5373690413830059682" /&gt;&lt;/a&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;br /&gt;&lt;/span&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MCLjEGYHzpw/SpMuhT3NpXI/AAAAAAAAACo/jY6eAyiq8Og/s1600-h/starfish.jpg"&gt;&lt;/a&gt;&lt;/span&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="line-height: 55px; "&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Volume II: Piet Hein / Danish / 1905-1996&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Discerning the difference between a simple but valuable nugget of wisdom and a horribly tired cliché can be tricky.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;The context and the medium can sometimes be good clues.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Business meetings are of course an opportunity to practice wariness – you never know when you might be handed a “Reach for the Stars Positive Pal Starfish,” offered by the good people at Successories.com, with this explanation: &lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;font-size:8.0pt;color:black;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Let these Positive Pals plush toys work for you - no training necessary! Gifts, incentives, giveaways…these are just a few ideas for using our affordable Positive Pals stuffed animals.&lt;/span&gt;&lt;/span&gt;&lt;span style="line-height:115%;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; font-size:8.0pt;color:#666666;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt; &lt;/span&gt;&lt;/span&gt;&lt;span style="line-height:115%; Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:8.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Use Positive Pals plush toys wherever a smile is needed!&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="margin-left:39.0pt;text-align:center"&gt;&lt;span class="Apple-style-span"  style="font-size:100%;"&gt;&lt;span class="Apple-style-span"  style=" line-height: 12px;font-size:11px;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" align="center" style="margin-left:39.0pt;text-align:center"&gt;&lt;span class="Apple-style-span"  style="font-size:7;"&gt;&lt;span class="Apple-style-span"  style=" line-height: 12px;font-size:48px;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="  font-weight: normal; line-height: normal; color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; font-size:16px;"&gt;&lt;img src="http://4.bp.blogspot.com/_MCLjEGYHzpw/SpMuhT3NpXI/AAAAAAAAACo/jY6eAyiq8Og/s320/starfish.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5373689930185549170" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 256px; height: 256px; " /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" align="center" style="margin-left:39.0pt;text-align:center"&gt;&lt;span class="Apple-style-span"  style="font-size:100%;"&gt;&lt;span class="Apple-style-span"  style=" line-height: 12px;font-size:11px;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" align="center" style="margin-left:39.0pt;text-align:center"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:8.0pt;"&gt;&lt;o:p&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt; &lt;/span&gt;&lt;/b&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;And affordable they are – just $4.99 in quantities of 250 and up.  It’s pretty tempting, really: I believe the “no training necessary” promise, and it’d be nice to forego smiles for a while and just chuck plush at all the overachievers I meet.  &lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;I’m happy to report that Piet Hein has nothing to do with Positive Pals.  But I did become aware of him in a context that had potential to devolve into cheesy motivational tools.  Several years ago, I did some coffee presentations and participated in workshops in Palm Springs as part of Starbucks’s launch of new training programs.  The meetings were held at a very cool and authentic mid-century resort; its best days were long in the past, but it was nearly empty and I’m sure the price was right.   &lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;At the opening of one of the workshops each participant was given a small, rectangular card, perforated so it could be opened like a greeting card.  Breaking the seal revealed a pithy saying; once we read them we were directed to discuss them with our tablemates.  Here’s what I saw when I opened mine: &lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i&gt;&lt;span style=" line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Problems worthy of attack &lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i&gt;&lt;span style=" line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;prove their worth &lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i&gt;&lt;span style=" line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;by hitting back&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i&gt;&lt;span style=" line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;--Piet Hein&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Now this wasn’t life-changing, but in a world where “There’s no ‘I’ in team” passes for wisdom, my little card struck me as pretty meaningful.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;This was probably in the mid- to late-nineties, which was, as was pretty much always the case, a period of rapid growth and change at Starbucks.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;I suppose what I like about this little verse (I would soon learn that they were called “Grooks” and that there are hundreds of them.) was that it brought another dimension to the old idea that “if was easy anyone could do it.”&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;For me, it helped crystallize the notion that change, newness, risk – all the things we say are necessary for success – are hard in part because there is always something – a person, an idea, a structure –that would rather see things stay the same.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;And they hit back.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;If the problem isn’t big or serious enough to do so, it may not be a problem worthy of our efforts.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;So it stayed with me.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;I kept that little card on my desk for years.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;And when I got back to the office, I did a little research on Piet Hein – the name seemed a little unusual, so I was pretty sure he wasn’t a motivational speaker from Newport Beach.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Turns out he was Danish, and he invented a shape, was a designer, writer, philosopher and more.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;And internationally, he is considered the third best known Dane of the 20&lt;/span&gt;&lt;sup&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;th&lt;/span&gt;&lt;/sup&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt; century.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Can you name either of the other two?&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;(Answers are at the end of this post.)&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;He invented a shape.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;That alone seems pretty cool to me.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Here’s the story, straight from &lt;/span&gt;&lt;a href="http://www.piethein.com/"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;www.piethein.com&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt; :&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="line-height:115%; Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:10.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Harmonic forming in mathematics: The superellipse&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="line-height:115%; Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:10.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;br /&gt;Parallel to his poetic work, Piet Hein decided to find an absolutely harmonic physical design. With mathematical intuition he first found the form and then explained it afterwards. His superellipse was to solve the double contrast between the circle and the square and that of the ellipse and the rectangle. By means of mathematics he found a harmonic geometrical figure which was first used on a large scale in connection with the solution to a town planning problem in Stockholm. In a rectangular square, 200 metres long, in Stockholm's centre two motorways were to meet in a gigantic roundabout. The solution was the application of the superellipse to both square and roundabout at the new Sergels Torg. Later on the superellipse has been used in Canada, France, Japan, the US and Mexico in connection with the solution of as different constructions as residential areas and sports centres for example the Olympic Stadium in Mexico City:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-size:7;"&gt;&lt;span class="Apple-style-span"  style=" line-height: 55px;font-size:48px;"&gt;&lt;span class="Apple-style-span"  style=" line-height: normal; color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; font-size:16px;"&gt;&lt;img src="http://4.bp.blogspot.com/_MCLjEGYHzpw/SpMvXVpxr6I/AAAAAAAAAC4/2YhsmskOECM/s320/Mex+City+Superellipse.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5373690858378997666" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 233px; height: 146px; " /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:10.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Within furniture design the superellipse also became the solution to various problems -especially in relation to Piet Hein's design of tabletops the superellipse became popular. In a three-dimensional version the superellipse became the superegg which has been used for metal versions of various board games, superegg drink coolers and the anti-stress ball. Especially the latter reached an enormous distribution in the 1970s. In addition to his work with the development of the superellipse Piet Hein has executed a great many other design commissions, from board games in wood to the elegant Sinus lamp&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;If you spend just a few minutes on the website, you’ll likely find something familiar – a design sensibility you may have taken for granted, or even a toy from childhood.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Give it a look. &lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Because I am much more verbal than spatial, it’s the little bits of verse that I find most intriguing about Hein.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;In 1940, the Danish newspaper &lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Polotiken &lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;began publishing Hein’s little poems, which were known as “Gruks” – “Grooks” in English.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;It’s not clear where the name came from – apparently Hein said it “just came to him.”&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Others believe it is combination of the Danish words “&lt;/span&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;gr&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;in” and “s&lt;/span&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;uk&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;” (laugh and sigh).&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;I’d like to think that this is the origin, because so many of them prompt in me those two reactions.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;So I’m just going to end this with a few of my favorites.&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Here’s one about patience: &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;T. T. T. &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;Put up in a place&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;where it's easy to see&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;the cryptic admonishment&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;&lt;span style="mso-spacerun:yes"&gt;     &lt;/span&gt;T. T. T.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;When you feel how depressingly&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;slowly you climb,&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;it's well to remember that&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;&lt;span style="mso-spacerun:yes"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;span style=" line-height:115%;font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;Things Take Time&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;;mso-bidi-Courier New&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;This one’s just fun: &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;SOCIAL MECHANISM &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;When people always&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;try to take&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;the very smallest&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;piece of cake&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;how can it also&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;always be&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;that that's the one&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;that's left for me?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;mso-bidi-Courier New&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;On being one’s own worst enemy: &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;ON PROBLEMS &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;Our choicest plans&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;&lt;span style="mso-spacerun:yes"&gt;     &lt;/span&gt;have fallen through,&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;our airiest castles&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;&lt;span style="mso-spacerun:yes"&gt;     &lt;/span&gt;tumbled over,&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;because of lines&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;&lt;span style="mso-spacerun:yes"&gt;     &lt;/span&gt;we neatly drew&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;and later neatly&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;&lt;span style="mso-spacerun:yes"&gt;     &lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;    &lt;/span&gt;&lt;/span&gt;&lt;span style=" font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;stumbled over&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Courier New&amp;quot;;mso-fareast-Times New Roman&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;mso-bidi-Courier New&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;And finally, something familiar: &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;pre&gt;A MAXIM FOR VIKINGS &lt;/pre&gt;&lt;pre&gt;Here is a fact&lt;/pre&gt;&lt;pre&gt;&lt;span style="mso-spacerun:yes"&gt;   &lt;/span&gt;that should help you fight&lt;/pre&gt;&lt;pre&gt;&lt;span style="mso-spacerun:yes"&gt;      &lt;/span&gt;a bit longer:&lt;/pre&gt;&lt;pre&gt;Things that don't actually &lt;/pre&gt;&lt;pre&gt;&lt;span style="mso-spacerun:yes"&gt;      &lt;/span&gt;kill you outright&lt;/pre&gt;&lt;pre&gt;&lt;span style="mso-spacerun:yes"&gt;      &lt;/span&gt;make you stronger.&lt;/pre&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;mso-bidi-Courier New&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;mso-bidi-Courier New&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;To read a whole lot more of these, visit &lt;a href="http://tiny.cc/ULoGp"&gt;http://tiny.cc/ULoGp&lt;/a&gt; &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"&gt;&lt;span style="font-size:12.0pt;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;Oh yes: the two 20&lt;/span&gt;&lt;sup&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;th&lt;/span&gt;&lt;/sup&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt; century Danes with more international fame than Piet Hein: physicist Neils Bohr and author Karen Blixen&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-4878788131980812709?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/4878788131980812709/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=4878788131980812709' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/4878788131980812709'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/4878788131980812709'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/08/people-you-should-know-about-piet-hein.html' title='People You Should Know About: Piet Hein'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_MCLjEGYHzpw/SpMu9dlDNqI/AAAAAAAAACw/mz1Dq5j_o6Q/s72-c/Piet+Hein.gif' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-6284422402053366226</id><published>2009-08-10T15:29:00.000-07:00</published><updated>2009-08-10T15:35:49.716-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Cap&apos;n Crunch'/><category scheme='http://www.blogger.com/atom/ns#' term='Miracle Whip'/><category scheme='http://www.blogger.com/atom/ns#' term='mayo'/><title type='text'>Miracle Whip Is the New Black!</title><content type='html'>&lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;“We are Miracle Whip.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And we will not tone it down” is the defiant tagline for a new ad campaign for Miracle Whip, which was once known as simply “the Kraft bread spread.”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The new Gen-Y focused TV ad first caught my eye a couple weeks ago.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;While I haven’t rushed out and bought a jar (or a one-gallon vat, which is apparently one of the options), if my Gen-Y daughters request it, we may give it a try.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I found the really cool ad, which you can see here (&lt;/span&gt;&lt;/span&gt;&lt;a href="http://tiny.cc/sAC1w"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;http://tiny.cc/sAC1w&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;) &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;quite remarkable.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;For one, it took me back to childhood: ours was a mayonnaise family, and one of my best friends lived in a Miracle Whip household.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I should mention that I was somewhat more aware of this kind of stuff than most kids, because my dad worked for General Mills.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Though “Big G,” as we called it, was not in the sandwich spread business, (Kraft makes Miracle Whip and appears to be the leader in mayo) I was probably more aware of food and foodlike substances than most kids my age, because where there &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;were choices, we were pretty much limited to General Mills products.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Because breakfast cereals were hugely important to Big G and a significant part of my diet, I was keenly aware of foods I ate at friends’ houses that were unavailable at home.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So for some reason, the allure of Miracle Whip, which I only experienced elsewhere, was conflated with the frankly superior hedonics of cereals like Cap’n Crunch and Super Sugar Crisp.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So all of that is to say that I’ve always been aware that Miracle Whip and mayonnaise are two different things.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The other reason I found the ad remarkable can be summed up with the word “Huh?”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I suppose it’s possible that the flavor of Miracle Whip – with is “zing” (more on that word later) and sort of assertive, weird sweet-but-tangy quality – could appeal to the Gen-Y taste buds, which are known to favor extreme (XTreme) flavors.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’ve long suspected that Miracle Whip was invented when someone at Kraft was testing the shelf life of mayonnaise and discovered that just before it’s foul enough to actually sicken someone, mayo takes on a pleasing-to-some tanginess.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The food scientist involved no doubt reported this to the product management and marketing people, who rather than thinking of the words “food safety” thought of the words “line extension” or “new product opportunity.”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;“It’s a Miracle,” said the product manager. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;“I’ll Whip up a deck,” responded the marketer, “and start socializing it with leadership.”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And a product was born. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Given the resources that Kraft has, why wouldn’t they just develop a new condiment?&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;In a world where “Baconnaise” becomes news, wouldn’t it make more sense to get something new out there, to try to really create some buzz?&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’m sure Kraft looked into this, and perhaps concluded that they were better off spending their money on marketing.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And really, given all that’s going on “in the social networking space,” why not skip the headache of product development and just change the way they talk about the product?&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So in addition to the hip TV ads, they’ve also developed “Zingr.”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(Apparently Gen-Y consumers don’t like spelling the whole word if they can avoid it.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;LOL.)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Zingr is “the newest way to add your own flavor to the web.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Zing anything you deem worthy of your wit.”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;You can download Zingr and use it on Facebook to “zing” your friends by adding your own witty remarks, validated by Miracle Whip’s ever-so-right now graphic motif.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So we must conclude that Kraft’s research showed that Gen-Y consumers are most interested in products that somehow create synergy between social networking and sandwiches. &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I can only imagine the marketers at Heinz and French’s scrambling to counteract Zingr: “I know, how about ‘Splat?’” It’d be awesome to splat someone when they write on your wall…we could totally make it look like yellow graffiti…”&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;In an interview with Media Post, a Kraft spokesperson said, “Many people enjoyed Miracle Whip in the past, but with so many flavor options today, many of them -- especially younger consumers -- have lost sight of this tangy original dressing.”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So they’ve ended up in Shredded Wheat territory, which has a campaign going now that boldly states “Progress is overrated” and “We put the no in innovation.”&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(The Shredded Wheat campaign has a fun series of episodic ads available for viewing at &lt;/span&gt;&lt;/span&gt;&lt;a href="http://thepalaceoflight.com/"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;http://thepalaceoflight.com/&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;.)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Fair enough – a TV ad that looks like MTV combined with a social networking add-on might do the trick. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;But the Kraft spokesperson goes on to say, “We have reinvented Miracle Whip, and we want to bring its one-of-a-kind flavor back in front of younger consumers who might not be thinking about it."&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Hmmm.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Two things:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-left:.25in"&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span class="Apple-style-span" style=" line-height: 18px; "&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;You are wrong on the first point.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;You have not reinvented it. The whole point is that you &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;haven’t &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;changed it.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(“And we will not tone it down.”)&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style=" line-height: 18px; "&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;You are correct on the second point.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Younger consumers are &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;not&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; thinking about Miracle Whip&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;      &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Zing!&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Disclaimers and clarifications: &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span class="Apple-style-span" style=" line-height: 18px; "&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Some of you have noticed that I recently became a fan of Miracle Whip.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;This is Facebook fandom ONLY, and is for research purposes only. I am a mayo man, though for sandwich-based applications, especially if roast beef is involved, I’ll go with mayo on one slice and horseradish on the other.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;That’s some real zing.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style=" line-height: 18px; "&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;For the record, mayonnaise predates Miracle Whip by about 180 years.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Mayo was invented in France in 1756, but didn’t debut in the US till 1905.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Miracle Whip came along in 1933.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class="Apple-style-span" style=" line-height: 18px; "&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Miracle Whip tastes the way it does because it has a whole lot of sugars in it as well as what I’m sure is a secret blend of spices.&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-6284422402053366226?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/6284422402053366226/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=6284422402053366226' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6284422402053366226'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6284422402053366226'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/08/miracle-whip-is-new-black.html' title='Miracle Whip Is the New Black!'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-2338443866088163442</id><published>2009-08-03T11:28:00.000-07:00</published><updated>2009-08-03T11:31:40.621-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='PYSKA'/><category scheme='http://www.blogger.com/atom/ns#' term='discoveries'/><category scheme='http://www.blogger.com/atom/ns#' term='series'/><title type='text'>People You Should Know About: An Occasional Series</title><content type='html'>&lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;Volume I: Introductory Remarks&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;When I was in about third grade my parents gave me a book called “The Golden Book of Quotations.”&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I still have that book, and still remember a lot of the quotations in it. &lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;One of them, attributed to Alexander Dumas, I have found both funny and true since the first time I read it.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;(“All generalizations are dangerous, even this one.”)&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I have always enjoyed having little aphorisms like this at my disposal, so I look for them, and I usually remember who said it and where I read it.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;So I guess I’ve always been curious not just about information, but its source as well.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I cannot imagine, for example, loving a book, telling someone about it, and then not knowing the author’s name.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;In fact, I’m more likely to correctly remember an author’s name than a book’s title.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;Now, as a curious adult who has both the time to be curious and easy internet access, I am able to dig a bit deeper when I read a pithy statement or hear an interesting idea, and often I’ll try to learn something about the sources of things I find intriguing.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I don’t dig as often as I should, arrogantly assuming that my not having heard of someone is a reflection of their lack of fame or their unwillingness to retain a proper PR firm.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Other times, my curiosity gets the best of me and I dig; what I find out is always rewarding.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;So that brings me to People You Should Know About (PYSKA). &lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;In the coming weeks, prepare to meet some interesting people here at Sodcutter.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;The folks I plan to write about came to my attention in a variety of ways – including what appeared to be junk mail in one case.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I make no claim to have discovered these people, and they have no need of the meager “publicity” an appearance in this blog will provide. So this is really about appreciating the special, unique intelligence that is all around us.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I learned about these folks only because I took the time to respond to one tiny jolt of curiosity, and then found that my appreciation of their work grew as a result of knowing a bit more about them.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I think the same will be true for you, and I hope over time you’ll share some of you discoveries with me.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-2338443866088163442?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/2338443866088163442/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=2338443866088163442' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2338443866088163442'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2338443866088163442'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/08/people-you-should-know-about-occasional.html' title='People You Should Know About: An Occasional Series'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-9167957947869004742</id><published>2009-07-27T10:20:00.000-07:00</published><updated>2009-07-27T11:24:18.541-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='coop'/><category scheme='http://www.blogger.com/atom/ns#' term='eggs'/><category scheme='http://www.blogger.com/atom/ns#' term='hens'/><category scheme='http://www.blogger.com/atom/ns#' term='which came first'/><title type='text'></title><content type='html'>&lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;Project Cluck / Part One: Commitment&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;“I’ve already decided, but it takes Tim a little longer to get committed,” I heard my wife say on the phone to a friend this morning.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Whether the central assertion of her statement is true or not is a question for the ages; my immediate need was to figure out exactly what I would eventually be committing to.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;“The coop tour was great,” she said next, “it was so fun seeing all the different kinds of chickens.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;It’s going to be really hard to decide which kind to get.”&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;So I guess we’re getting some chickens.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;A couple of Saturdays ago we spent about half a day visiting chicken coops, as part of a tour sponsored by Seattle Tilth (&lt;/span&gt;&lt;a href="http://www.seattletilth.org/"&gt;&lt;span style="font-size:12.0pt;line-height: 115%;font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;www.seattletilth.org&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;).&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;It actually was terrific fun, meeting proud chicken owners and seeing their gardens, coops and chickens…and dogs, cats, goats, etc.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;The appeal of the whole thing is undeniable.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;There’s something transfixing about watching hens scuttle about the yard, making funny little sounds; they appear quite self-actualized, especially when, based on how tiny their heads are, it’s not likely there’s a lot going on inside them.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;In Seattle, you can have up to three hens (no roosters), plus one additional hen per thousand square feet of land.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Because lots of people ask, yes, hens will lay eggs even if there is no rooster about, but said eggs contain no chicks.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And –OK, this is odd – you can tell what color eggs a hen will lay based on the color of the feathers &lt;i style="mso-bidi-font-style: normal"&gt;on their earlobes.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/i&gt;There are a lot of things about the anatomy of the hen I’d rather not know, but it honestly never occurred to me that they &lt;i style="mso-bidi-font-style:normal"&gt;have&lt;/i&gt; earlobes, let alone that the feathers on them mean anything.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Also, other than color, there is no difference between eggs of different shades.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;Chickens in America lay about 75 billion eggs a year, about ten per cent of the global total, and we consume over 99% of them here in the US.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;So each year, American hens (that is, hens living in America) produce roughly 250 eggs per person.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Yikes.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;About sixty per cent of these eggs are used by consumers; the rest are used in processed foods (~30%) and the foodservice industry (~10%).&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Chinese chickens lay 390 billion eggs a year – about 293 per person.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;(I’ve heard but have not verified that General Tso’s chicken in particular lays very tasty eggs.)&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;China’s chickens lead the world; I’m not sure if that’s on a per-hen basis or if they just have more chickens. My guess: American hens are the best educated, most productive ones on the planet. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;(Click on this link to learn more about chickens and eggs:&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;a href="http://tiny.cc/iShDA"&gt;&lt;span style="font-size:12.0pt;line-height:115%; font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;http://tiny.cc/iShDA&lt;/span&gt;&lt;/a&gt;.&lt;span style="mso-spacerun:yes"&gt;   &lt;/span&gt;&lt;span style="font-size:12.0pt;line-height: 115%;font-family:&amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;Two caveats: First, the videos are a bit disturbing – not in a PETA sort of way, so no worries there.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;There’s just something alarmingly earnest (Midwestern?) about the two laptop-toting “students” who guide us through Egg Facts 101, but the Introduction is a “must see.”&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;Second, the American Egg Board, to whose site this link takes you, is not so concerned with the whole “which came first?” part of the conversation, so don’t go looking for that level of discourse on their site.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;The AEB are the people who bring you the “incredible edible egg” campaign.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And we won’t be joining, unless we start buying up the whole neighborhood and tearing down houses – you need 75,000 layers to join.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;(Our little rambler sits on a 5,980 square foot lot; if we can only have one extra hen per 1,000 feet, we’d need another 15,000 lots at 5,000 square feet each – about 1,722 acres.)&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;But here’s the thing: based on what I’ve learned thus far about how many eggs a hen can lay in a year, there’s pretty much one hen out there for each of us.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And so if there’s a chicken out there laying eggs for &lt;i style="mso-bidi-font-style:normal"&gt;me&lt;/i&gt;, why &lt;i style="mso-bidi-font-style:normal"&gt;shouldn’t &lt;/i&gt;it live in my backyard?&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;Perhaps this is part of the appeal of the whole thing – talking to chicken owners; you get an overwhelming sense that having hens is just really satisfying.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;I wonder if it’s not partly because there’s this happy symbiosis between households and hens?&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;It’s pretty cool, really.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;And that’s before you start thinking about the living conditions many hens endure, carbon footprint, and all the other stuff we’ve become conditioned to consider as consumers.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:12.0pt;line-height:115%;font-family: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;I’ll keep you posted on our progress.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-9167957947869004742?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/9167957947869004742/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=9167957947869004742' title='6 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/9167957947869004742'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/9167957947869004742'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/07/project-cluck-part-one-commitment-ive.html' title=''/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>6</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-101418583853837938</id><published>2009-07-21T13:59:00.000-07:00</published><updated>2009-07-28T17:28:12.357-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='price/value'/><category scheme='http://www.blogger.com/atom/ns#' term='free'/><category scheme='http://www.blogger.com/atom/ns#' term='coffee'/><category scheme='http://www.blogger.com/atom/ns#' term='Starbucks'/><title type='text'>The Espresso Dilemma (Solved!!)</title><content type='html'>&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style=" line-height: 18px; "&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;I&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;t’s now been five months since my unplanned departure from Starbucks.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Of the many adjustments I’ve had to make, several concern coffee acquisition and consumption.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Specifically, what products are out there that I’ll like, and how much should I expect to pay for them?&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I really like coffee, and I have a bit of a caffeine dependency.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’m not one of those people who drink coffee all day long.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I drink more coffee than the average person, but no more than the average coffee drinker.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Chances are, if you drink coffee, you drink about 3 cups a day.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;There is obviously a sense in which caffeine is addictive, but unless you consider crankiness antisocial behavior or believe people resort to crime to feed their habit, it’s hard to make the case that caffeine is addictive in the same way other drugs are.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Of course people in the coffee business discuss this whole topic only reluctantly and always euphemistically.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;“Habituating mood-enhancer,” a phrase I heard from someone at one of Starbucks’s many ad agencies over the years, is perhaps my favorite way to express our reliance on coffee.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(&lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Rule of thumb&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;: if you work for Starbucks, you &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;never&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; use an apostrophe with Starbucks, in any situation, for any reason; once you’ve left, you’re on your own to run with this as far as your apostrophal comfort will take you.) &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;But aside from dependency, for which a wicked, debilitating headache is pretty much the worst-case outcome, the whole matter of &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;paying&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; for coffee is something I’ve had to confront.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;As a Starbucks employee, one of my benefits was a free pound of coffee every week.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;In addition to that, I was entitled to a 30% discount in Starbucks stores and could drink all the coffee I wanted at the office, including espresso beverages.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;This brings up the whole question of value, which is one of the big business challenges facing Starbucks right now.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;When coffee is free or deeply discounted, it’s easy to forget what customers pay for it.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Over the years, as Starbucks added dozens and dozens of flavors, new drink “platforms” and expanded nationally, it was really easy to have essentially no idea what customers were paying.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Prices differed from market to market, but not always in ways you might assume &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;– an area where costs might be higher may also have more competition, which would put downward pressure on prices.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Areas with little competition created different issues: in some respects, Starbucks was basically able to establish the value of specialty coffee products in such markets.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;This opened the door to less sophisticated startups, who could simply match Starbucks pricing, getting premiums they had not earned, and to others who saw the opportunity to undercut the out-of-towners.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;One of the first times I really had to think about this question of value was in my early years at Starbucks, when Howard Behar, one of the legendary leaders of the company, wanted to change one feature of the discount policy.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;In those days, employees were entitled to free beverages, anytime, in any store, whether you were working or not.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Howard felt it was important, for a variety of reasons, that we pay at least a discounted price for drinks when we weren’t working.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It was pretty controversial – by definition, it seemed to be a “takeaway” – always unpopular.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I recall debating this with a colleague who worked in restaurant sales, which meant he spent a lot of time on the road and that he would potentially be affected more than most people. In the end, his admission that it would no longer be worthwhile for him to pull off the freeway for a cup of coffee if it cost him &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;a dollar&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; pretty much proved Howard’s point to me.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So while I always appreciated the value and quality of Starbucks coffee, over the course of almost 22 years, I got used to paying $X for coffee.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So now it’s difficult for me to see anything but those discounted prices as the appropriate cost of the product.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And the overwhelming majority of the coffee I drank – all that I drank at the office and what I made at home with my free pound – were essentially free.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And as the years went by, like a lot of Starbucks customers, I pretty much quit making coffee at home except for on weekends. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;My new lifestyle calls for coffee just about every morning at home.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I generally make caffe lattes – one with two shots of espresso for my wife and a second for myself, with four shots.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(&lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Rule of Thumb: &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;A single shot of espresso has about 75 milligrams of caffeine, about double the amount in a can of Cola.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Most things I’ve read suggest limiting daily caffeine intake to 600 milligrams.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Check out &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://tiny.cc/19gqL"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;http://tiny.cc/19gqL&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;to learn more, including how many Kit Kat bars or cans of Red Bull it’d take to kill you.) &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;My weekly demand for coffee at home is about 294 grams (6 shots x 7 grams x 7 days.)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;At $10 a pound, (at the low end of regular pricing for good coffee,) that’s about $6.50 a week for coffee beans, and coincidentally about what it would cost for the drinks &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;each day&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; at Starbucks and its competitors.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Which reminds me of the first moment during my time at Starbucks when I could see that the business was changing before our eyes.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I was managing the store at University Village in Seattle, which was then (and remains) one of the highest volume stores in the portfolio.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It was around 1989 or 90, during a time when we sold 1,000-1,400 pounds of coffee by the pound each week.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;On a Saturday morning, one of the busiest times of the week, a couple came in and ordered a half-pound of Espresso Roast, ground for their home espresso machine, and two double-tall lattes to drink while they shopped at the nearby grocery store.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Their purchase totaled $8.20 -- $4.10 for the two drinks and $4.10 for the half pound of coffee.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It struck me at that moment that people were happy to spend as much for something that would be gone before they got home as they were for something that would likely be fueling a week’s worth of early mornings.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Today’s Starbucks store at University Village is about four times the size it was when I managed it, does probably three times the business, but sells a fraction as much coffee by the pound.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Coffee was only a small part of my life when I joined Starbucks.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;My wife and I moved to Seattle in 1985.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Coffee was already a bigger deal in Seattle than it had been in Phoenix, but nothing like it would eventually become.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;We had acquired a small espresso machine for home use and frequented the espresso cart at Nordstrom.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Up to the time I joined Starbucks, I probably would not have self-identified as a coffee drinker.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I liked it alright, but even then I could tell a lot of it wasn’t any good.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;When I joined Starbucks and began learning about coffee, the taste and style of Starbucks became the lens through which I saw all coffee.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;That I had the opportunity over the years to &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;really &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;get to know coffee and learn about from the inside, from industry pioneers and in a really fun environment meant only solidified the notion that Starbucks = Coffee.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Of course I knew there were other good coffees out there – few at first, then arguably fewer – but now, it seems safe to say there is more good coffee available in the US than any time in the last quarter century, if not longer.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Which brings me to the Espresso Dilemma.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Starbucks Espresso Roast is a really terrific blend of coffee, and its taste is so imprinted in my brain and on my tongue that it’s hard to embrace much else.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;But I have to pay for it now – I bought a pound yesterday, for $10.45.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;That’s about 97 cents a day for our lattes at home, which is hard not to see as a bargain.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Yet – when you’re used to free and you’re unemployed, $10.45 seems like a lot.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And frankly, there is part of me that would like to see less of my money go to Starbucks right now.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I loved my time there; it was terrific fun most of the time, and Starbucks gave me a chance to see huge chunks of the world and meet famous people.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Even so, it’s fun to explore other coffees, and given all that has changed at Starbucks and the rest of the coffee world, saying Starbucks = Coffee no longer works for me.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And so I’ve been trying different coffees at home to make our daily lattes.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’ve acquired coffee in a number of different ways, and for lack of a better way to summarize my findings; I’ll group them by method of acquisition, which essentially revolves around price.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Free.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style=" line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;When it comes to free, economists and marketers agree: price matters, and free is a price most people can live with.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I count myself among those happy with free.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So on a couple of occasions when former Starbucks colleagues have offered me a pound of coffee, I’ve chosen Espresso Roast and found myself in possession of one of my favorite things at one of my favorite prices.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;    &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;One rainy spring morning, a friend and I headed out on a little tour of Seattle coffeehouses.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;We visited Café Vita on Capitol Hill here in Seattle and had a lovely time.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;One of the employees noticed us looking carefully at things, including bags of coffee stored in the retail area and he offered us a tour of the roastery and warehouse, both of which are located behind the café.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It was terrific fun and he gave us each a bag of a new blend they’d just come out with, a sort of joint venture they have going with Theo Chocolates.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It was a nice gesture and the blend worked nicely for my lattes at home.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Theo is an interesting Seattle company, and their partnership with Café Vita is a perfect fit.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;You can read a bit more at &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://tiny.cc/f0xDt"&gt;&lt;span style="line-height:115%; Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;http://tiny.cc/f0xDt&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Shortly after the coffeehouse tour, I was having coffee with another former colleague, Joe Fugere, owner of Tutta Bella Pizza in Seattle (and now Issaquah.) (&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.tuttabella.com/"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;www.tuttabella.com&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Like both Joe and everything on the menu, the coffee at Tutta Bella is authentically Italian.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(Joe is actually &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;not&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; Italian, but he is &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;very&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; authentic; based on the respect he enjoys from the Italian barista in the Columbia City restaurant and the surprising number of Italians coming in for coffee, he might as well be.) &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Joe uses Attibassi Espresso from Italy, which he and his team selected after trying just about every coffee around.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Read a bit about the coffee here: &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://tiny.cc/g8IiT"&gt;&lt;span style=" line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;http://tiny.cc/g8IiT&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;For a person of my background, using this coffee at home was nothing short of &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;scandalous.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Like most Italian espresso blends, this coffee includes some&lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; robusta&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; beans.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(&lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Rule of Thumb: &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Over 70% of the coffee in the world is &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;arabica, &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;the generally-regarded-as-superior of the two commercially important species of coffee.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;But there’s plenty of bad &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;arabica&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; out there, and most lousy coffee in the US is lousy not because of &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;robusta, &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;but because of stale, cheap, crappy versions of the good stuff.)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I had a cappuccino at Tutta Bella, and it was carefully prepared, beautiful to look at, and very tasty.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It was easy to tell that there was some &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;robusta &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;in the blend, but the claim that these beans add body and aid the formation of a lovely crema on top of the espresso clearly seems to be true.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Both these things, along with Joe’s graciousness and the barista’s skill, made it easy to say yes when Joe offered me a bag of the coffee to use at home.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;To be frank, I struggled with the coffee when I used it at home.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The home machine I have, like all home machines, is no match for a great commercial unit like they have at Tutta Bella.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(My home model is a fairly new machine Starbucks sold, the name of which I can’t even begin to conjure up…I do remember there was a big marketing push behind it and that some of the design work was apparently done by BMW.)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It’s a decent and reliable machine, and the espresso shots made from the Attibassi beans &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;looked &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;beautiful.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The taste, however, was a bit disconcerting to me.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The flavor of the &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;robusta &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;beans is just plain foreign to me and I couldn’t get past it.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;My wife had no trouble with it, I should say, and that means quite a lot in that she takes her latte at more “normal” strength and is a pretty observant drinker.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(In fact, her strongest negative reaction to date has been the morning I opened a fresh bag of Starbucks – she found it harsh compared to whatever we’d drunk the prior day.)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;To this point, the answer to the price/value question is a resounding “Duh”:&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Free coffee is good, at least when you know the people I do.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;There are no doubt gifts of coffee out there so heinous that I would not drink them; however, I believe that receiving a gift graciously is a mark of maturity, as is knowing what to do with gifts others may make better use of.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Not free.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;After carefully researching the matter, I’ve come to the conclusion that all coffee is either free or it’s not free.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The price of free coffee seems to be fixed at $0.00.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(I wonder if we need the government to investigate this.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Collusion?) There is WAY more price variability in coffee that is not free, largely due to the ongoing practice of price discounting in grocery stores. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’m fond of grocery shopping, all things considered.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I rarely go more than a few days without at least a quick trip to the store—I prefer to buy produce no more than a day or two before its intended use, and when I’m cooking dinner, I don’t generally plan the meal several days in advance.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;(You never know what you’re going to be in the mood for, and when you have the luxury of time, it makes sense to use it.)&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So now that I have to buy most of my coffee, I’ve gotten in the habit of checking coffee prices regularly.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;There is pretty much always something on sale, either in the bulk bins or within the packaged coffee selections.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I’ve come to the conclusion that there’s just too much risk involved in buying coffee from the bins in grocery stores – the risk of stale coffee just seems too great.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Not only is it impossible to know how long the coffee has been in the bins, it’s unclear to me how fresh the coffee they use to refill the bins really is.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;And even good coffee tastes lousy when it’s stale.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Most of the pre-packaged coffee in grocery stores is sold in 12-ounce bags.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I know that a one pound bag (16 ounces / 454 grams) of Starbucks Espresso Roast costs $10.45 at a Starbucks store.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;That’s just sixty-five cents an ounce, so unless I am getting something &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;really&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; good or paying a &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;very &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;low price, the one-pounder at Starbucks is my default.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;The coffees I like – such as Peet’s, (Major Dickason’s Blend, sold for $13.95/lb at Peet’s stores; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.peets.com/"&gt;&lt;span style="line-height:115%; Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;www.peets.com&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;) some of Café Vita’s blends (especially Café Luna, sold for $13.50/lb in their café; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.cafevita.com/"&gt;&lt;span style="line-height:115%; Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;www.cafevita.com&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;) and a few others, are usually $9.99-11.99 for the 12-ounce bag.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;This translates to $13.32 to $15.98 per pound.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So basically, the threat of a crushing caffeine withdrawal-induced headache is the only rational reason for me to pay for coffee if it’s not “on deal,” as they say in the grocery trade.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;If I can buy coffee I know I like for sixty-five cents an ounce, I shouldn’t pay more than $7.80 for a 12-ounce bag.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Given how grocers price things, $7.99 is the price I’m usually looking for.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;So any price that is &gt;0 and &lt;$8.00 will usually entice me to buy multiple units of a coffee I know I like.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;It’s obviously possible to spend much more or much less on coffee than sixty-five cents an ounce.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Do either at your own peril, however.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Finally, having worked through this exercise, I realize that I know longer have a dilemma.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I know what I like, how much I need, and what I’m comfortable paying for it.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;I shall now apply these same principles to our health care dilemma.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-family:'trebuchet ms';"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Don’t hold your breath.&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="line-height:115%;Corbel&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:12.0pt;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-101418583853837938?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/101418583853837938/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=101418583853837938' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/101418583853837938'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/101418583853837938'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/07/espresso-dilemma-solved.html' title='The Espresso Dilemma (Solved!!)'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-5420223535330939018</id><published>2009-02-26T16:45:00.001-08:00</published><updated>2009-02-26T20:56:12.886-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='VIA'/><category scheme='http://www.blogger.com/atom/ns#' term='coffee'/><category scheme='http://www.blogger.com/atom/ns#' term='instant'/><title type='text'>Instant Coffee, Starbucks Style</title><content type='html'>I was surprised and delighted to receive a 2-pack of Starbucks VIA Ready Brew in the mail yesterday. I've been eager to try it, as I've heard from friends and former co-workers that it's quite good.&lt;br /&gt;&lt;br /&gt;Instant coffee has never been anything like a regular part of my personal beverage portfolio. I can remember my dad making &lt;em&gt;really &lt;/em&gt;instant coffee--his preferred method was to dissolve the powder in tap water then heat the mixture in the microwave oven, presumably to a ready-to-drink temperature, not wanting to be bothered to actually &lt;em&gt;heat &lt;/em&gt;the water. Adults do strange things.&lt;br /&gt;&lt;br /&gt;A trip to India to visit tea gardens provided another instant memory, as well as providing insight into the mind of the coffee drinker. Our guide for part of the trip, a very charming veteran of the tea business, was a coffee drinker. So even when we were staying in the house at the tea garden itself, where the fragrance of freshly fermented and delicious tea hung in the air, he demanded coffee each morning. It was clear from where the jar of crystals was kept, how long it took the host to find it and the condition of the jar that he was the only coffee drinker around, and that he had likely been served from that same jar for several years. We asked him how he could pass up such delicious tea in favor of clearly lousy coffee, he said simply, "I am a coffee drinker."&lt;br /&gt;&lt;br /&gt;So instant coffee isn't something I've ever drunk --I've tasted it over the years, mostly in the context of work. I was not much of a coffee drinker before discovering specialty coffee in the mid-80s, shortly before I began working for Starbucks. So to me, the typical instant coffee simply &lt;em&gt;isn't coffee. &lt;/em&gt;It may be warm, brown and occasionally drinkable, but it fundamentally doesn't taste like coffee. Its aroma is more like sweet cooked grain of some sort than it is like coffee. The flavor is vaguely sweet and toasty, but not what I think of as coffee.&lt;br /&gt;&lt;br /&gt;The &lt;em&gt;idea &lt;/em&gt;of a truly good-tasting instant coffee is certainly intriguing, and I never had any philosophical opposition to it. I was aware of and vaguely on the periphery of some of the early work done on instant coffee at Starbucks. The full flavor and high quality of every coffee in the Starbucks lineup created an enormous challenge, especially if matching the taste of fresh-brewed was the goal.&lt;br /&gt;&lt;br /&gt;I'm not privy to what I would call the "sausage-making" aspect of the birth of VIA, and could not write about it if I was. So my reactions to what I received in the mail yesterday simply reflect my views as a guy who loves coffee and is more educated about coffee than the average consumer. (I honestly don't now &lt;em&gt;how &lt;/em&gt;soluble coffee is made well enough to describe the process in a way that would be illuminating.)&lt;br /&gt;&lt;br /&gt;OK, to start with, I was struck by the fact that the most eye-grabbing element on the mailer is the word INSTANT--all caps, bigger font than anything else. There is also a small Starbucks logo and a slightly larger "Starbucks VIA Ready Brew" identifier--since it's just plain text, I won't use the word "logo." The ingredients of the product are soluble coffee and microground coffee.&lt;br /&gt;&lt;br /&gt;So...how did it taste? The packet contained one "stick" each of Italian Roast and Colombia. I tried the Italian Roast first because everyone I've spoken to both inside and outside Starbucks told me this was the better of the two offerings.&lt;br /&gt;&lt;br /&gt;The first thing I noticed was the aroma, which was very pleasant, thanks to the presence of the microground coffee, an addition to the product that no doubt adds cost but makes it look and smell more like coffee. That great aroma disappeared pretty much immediately when I added the hot water; it was replaced with the smell that to me is instantly recognizable as soluble coffee. It was augmented by the smell of the microground coffee mixed with the hot water...which is NOT the same smell as the in-the-cup smell of freshly brewed coffee. Flavor-wise, I was surprised by the sharp/bitter taste of the coffee, and as it cooled, by the presence of some acidity in the cup. Both of these may sound bad, but they are very unusual in an instant coffee product. The bottom line for me: way above average for instant coffee, but not a match or substitute for fresh-brewed.&lt;br /&gt;&lt;br /&gt;The Colombia smelled worse but in some ways tasted better. It was not the Starbucks Colombia I have known over the years, by any stretch. But because it's not a dark roast like the Italian (at least I assume that's what accounts for the difference), there is in some ways a fuller range of coffee flavor in the Colombia. It's clearly more lively and acidic than the Italian, so in that sense it's a more "complete" cup. However...it's not the cup for me. As impressive as it is to have this much coffee flavor in a soluble product, it doesn't hit the mark for me as a) fresh-brewed or b) the taste of Starbucks I know and love.&lt;br /&gt;&lt;br /&gt;Even so, these are the best-tasting instant coffees I've ever had.&lt;br /&gt;&lt;br /&gt;This post is already close to the length at which an apology is normally made. So I'll save thoughts on when I might use VIA, the value proposition and other observations for another time.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-5420223535330939018?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/5420223535330939018/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=5420223535330939018' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/5420223535330939018'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/5420223535330939018'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/02/instant-coffee-starbucks-style.html' title='Instant Coffee, Starbucks Style'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-7605545593320664196</id><published>2009-02-24T10:12:00.000-08:00</published><updated>2009-02-24T10:25:53.327-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='middle age'/><category scheme='http://www.blogger.com/atom/ns#' term='parents'/><category scheme='http://www.blogger.com/atom/ns#' term='birthday'/><title type='text'>The Big Five-0</title><content type='html'>Today is my 50th birthday.  It's kind of shocking, really.  I remember when I was maybe ten or twelve years old chatting with friends about the year 2000.  We all reasonably assumed we'd be alive to see it, but that we'd be quite aged--most of us turned 41 that year.  Fifty was simply beyond our comprehension. &lt;br /&gt;&lt;br /&gt;I tend to compare myself each year with how I remember my parents at the same age.  One thing that makes that difficult is that my folks, like many in their generation, had kids earlier than we did.  So when my day was 50, I was 25.  My girls are 15 and 14--growing up for sure, but still kids in most ways.  This is one reason being 50 feels really different than I thought it would. &lt;br /&gt;&lt;br /&gt;So having kids who are still kids keeps me feeling young, and having worked around so many people younger than I am does too.  So there is not a lot of anxiety about being 50.  And one great thing about  "middle age" is that I can legitimately claim to have learned some things about life AND I'm still young enough to make changes and act on the things I've learned.  That's a real blessing.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-7605545593320664196?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/7605545593320664196/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=7605545593320664196' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/7605545593320664196'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/7605545593320664196'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/02/big-five-0.html' title='The Big Five-0'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-8473425910557195584</id><published>2009-02-23T12:38:00.000-08:00</published><updated>2009-02-23T12:49:16.620-08:00</updated><title type='text'>Nothing Stays the Same</title><content type='html'>A harrowing experience with a rented power tool inspired me to start a blog.  Being laid off 12 days ago revived my interest in blogging and also freed up quite a few hours in my day.  So I'm going to attempt to chronicle the job hunt process here, as well as pass on other bits of information and insight that interest me. &lt;br /&gt;&lt;br /&gt;Here's my starting point: Anyone out there have any pointers for me?  Or any jobs?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-8473425910557195584?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/8473425910557195584/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=8473425910557195584' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/8473425910557195584'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/8473425910557195584'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2009/02/nothing-stays-same.html' title='Nothing Stays the Same'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-6697054743172821472</id><published>2008-09-20T10:07:00.000-07:00</published><updated>2008-09-20T10:18:10.248-07:00</updated><title type='text'>Concrete Plans</title><content type='html'>We've found someone to build the concrete steps in the front yard.  This is a real sign of progress, as it will help give some shape and substance to what we're doing.  We also have someone doing a bit of design work for us, so things are really moving.&lt;br /&gt;&lt;br /&gt;The concrete work was supposed to start this past Wednesday, but Stacy got a call from the guy on Sunday.  He was out elk hunting and was not planning to be back working if he didn't have an elk. The season ends tomorrow, so he'll be back in town and will hopefully start on Monday.  Stacy was gracious about it, going so far as to say that while she normally comes down squarely on the side of the animals in the whole hunting equation, she would be rooting for him. &lt;br /&gt;&lt;br /&gt;In the meantime, we've once again used a gasoline-powered tool in the yard.  I'm happy to report that the roto-tiller is far superior machine to the sod cutter.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-6697054743172821472?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/6697054743172821472/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=6697054743172821472' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6697054743172821472'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6697054743172821472'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2008/09/concrete-plans.html' title='Concrete Plans'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-6247430187522935514</id><published>2008-09-10T20:31:00.000-07:00</published><updated>2008-09-10T21:38:24.535-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Palin'/><category scheme='http://www.blogger.com/atom/ns#' term='carrots'/><category scheme='http://www.blogger.com/atom/ns#' term='Mexican food'/><title type='text'>Several Things</title><content type='html'>&lt;span style="font-family:times new roman;font-size:130%;"&gt;I am surprised by how long it's been since my last post.  We've been pretty busy, what with the Olympics, political conventions, school starting and of course, yard work.  So in no particular order, here are a few comments on recent goings-on: &lt;/span&gt;&lt;br /&gt;&lt;ol&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;strong&gt;If the milkman is here, it must be Wednesday.  &lt;/strong&gt;I've always been pretty time-and-date conscious; I think I started wearing a watch in about second grade. (Today I have no idea where my watch is.) The work week has certain patterns and markers such that I pretty much always know what day it is.  But a couple weeks ago, I spent a good five minutes sitting in the living room trying to figure out what day it was.  I'm sure it was during the Olympics, when it was never quite clear what day it was--between China being 15 hours ahead of us and watching events live on Canadian TV and then seeing them rehashed and repeated seemingly a couple days later on NBC -- it got confusing at times.  But once I realized the milkman had come that day, I finally knew for certain it was Wednesday.   &lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;strong&gt;Appliance Day&lt;/strong&gt;.  We took the plunge and bought some new appliances from my favorite purveyor, Albert Lee Appliance here in Seattle.  We've replaced our fridge and washer/dryer, all of which are 10-14 years old.  We got one of those cool front-loading, money-saving washers and a much better dryer than we had before.  We bought a dishwasher too, but need to have some plumbing done before it can be installed.  And we had to get an electrician out to change the outlet from a range outlet to a dryer outlet. We weren't aware of this condition and don't know what its implications are in terms of drying speed, but a load of clothes that formerly took over 2 hours to dry now dries in 34 minutes.  (It is also the case that the new high efficiency washers like the one we bought remove more water during the spin cycle, so they go into the dryer considerably less wet than with the old technology.)&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;strong&gt;Retro-appliance acquisition.  &lt;/strong&gt;Stacy's sister visited from Arizona, and delivered a juicer that Stacy's mom is no longer using.  It's an Acme (really!) Juicerator 5001.  Not sure how old the actual machine is, but the manual that came with it has a 1962 copyright date.  The manual is hilarious and worthy of a whole separate post at some point.  Anyway, aside from some frequent problems with extreme vibration, I'm really enjoying making carrot-apple juice blends.  &lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;strong&gt;Food find. &lt;/strong&gt;We went to Home Depot today (the one on Aurora around 120th Street in the north part of Seattle.)  Bought some plants and a rake, and as we were leaving we noticed a "taco trailer" and decided to try it.  It's nestled in among some nice old trees in the north end of the parking lot, and has a nice little seating area and great music.  The food is prepared inside a rather slick looking black trailer.  It's called "El Camion" ("the truck") and the food was very tasty.  I had a pork tamale, which featured a very smooth, silky layer of masa surrounding a spicy pork mixture.  Also a small soft taco with carne asada.  We also tried a quesadilla.  All were excellent, and it appears to be very popular with many of the Hispanic workers in the area--always a good sign.  &lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;strong&gt;Sarah Palin.  &lt;/strong&gt;I have to say something, or a few somethings.  First: how do you run against a skit?  McCain and Palin appear to be basing their wacky act on Dana Carvey's grumpy old man and Church Lady skits from Saturday Night Live.  Second: nobody knew for sure when McCain selected her whether she was qualified.  To me, the very nature of the campaign proves that she is not--she is simply playing a character, based partly on her own "story" but mostly created by the McCain campaign.  It's simply not real, and her script is made up almost entirely of lies and insults.  The McCain-Palin ticket should not be taken seriously.  Third: I don't think Barack Obama is perfect, but for the Republicans to seriously question his experience and qualifications relative to Palin's is absurd.  He has endured 19 months of intense scrutiny and won a gruelling battle to secure the nomination.  She was the impulsive choice of one desperate man.  &lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;/span&gt; &lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-6247430187522935514?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/6247430187522935514/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=6247430187522935514' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6247430187522935514'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/6247430187522935514'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2008/09/several-things.html' title='Several Things'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-3275752039018974551</id><published>2008-08-21T18:15:00.000-07:00</published><updated>2008-08-21T18:33:30.366-07:00</updated><title type='text'>Today's Lessons From the Garden</title><content type='html'>&lt;ol&gt;&lt;li&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;"Garden" sounds better than "yard."&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;When you decide to move a plant, it's a plant.  When you actually move it, it's a tree. &lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;I now believe there is a strong correlation between how long it takes to dig out a plant and how difficult it will be to move it, as well as to the size of the hole required for successfully re-planting it. &lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;I will no longer assume that living things roughly twice my height are easy to move. &lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;There are a lot of metaphors in the garden.  I believe they are a type of fern. &lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-3275752039018974551?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/3275752039018974551/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=3275752039018974551' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/3275752039018974551'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/3275752039018974551'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2008/08/todays-lessons-from-garden.html' title='Today&apos;s Lessons From the Garden'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-2360084357990501640</id><published>2008-08-19T21:52:00.000-07:00</published><updated>2008-08-19T21:56:23.641-07:00</updated><title type='text'>What Not Working Feels Like</title><content type='html'>As mentioned earlier, I am taking six months off work.  After 21 years of employment at a well-known coffee company, I’m taking advantage of a benefit offered by the company.  In short, I’m taking six months off work without pay and returning to essentially the same job I have now. &lt;br /&gt;As it turns out, the company I work for is going through some difficult times; many people I have known for years have lost their jobs in the last few months.  So there is a lot of uncertainty and anxiety about the future, which makes this an interesting time not to be there.  On the one hand, I’m happy to be out of what had become a very challenging environment in which to work happily.  But…not being there to support others and try to contribute is difficult – not to mention that because of the situation the company is in, it’s not at all clear what might be going on when I return. &lt;br /&gt;&lt;br /&gt;Overall, though, this is a great time to be away; I was ready for a break and there are few better places to spend a summer than Seattle.  Because this is an opportunity many never get, people are curious about it.  Lots of people ask me what I’m ‘doing,’ as if keeping busy is either a) important or b) difficult.  The quickest good answer I have is that I have quickly become really involved in my life, and it is really fun. &lt;br /&gt;&lt;br /&gt;&lt;div align="left"&gt;&lt;em&gt;I’m not a workaholic; my habit is to arrive at the office just before 8:00 and leave just after 5:00.  But…when one works at the same place for 21 years, especially a place where high emotional involvement with co-workers and the company, work can easily become something close to all-consuming.  When you’re not at work, you think about work; the more you care, the more you think about it…and when things aren’t going particularly well, it’s a recipe for lots of angst. So while living that way doesn’t sound like much fun and is a bit self-indulgent, it’s a way of life that’s terribly easy to get used to.&lt;/em&gt;  &lt;/div&gt;&lt;div align="left"&gt;&lt;br /&gt;Thankfully, it was easier than I thought it would be to leave the angst behind.  One reason for this is that I actually am really busy—but it’s not the kind of busyness that comes from over-scheduling or even trying to keep busy.  I consciously prepared for the time off work, and decided (with the help of a Life Coach!) to focus the summer on just enjoying the family and establishing some new habits and patterns—routine stuff like exercise, cooking, reading, grocery shopping and consciously doing nothing at times.  These routines use up quite a bit of time, and I've found that approaching them intentionally (seeing them as opportunities to learn or have fun rather than as a nuisance) adds texture and meaning to each day.  Taking more time to cook a simple meal, for example, is a very pure form of fun for me, and it increases the enjoyment of the food.  Working in the yard is great exercise and has already affected the way I think about and value different types of work. &lt;/div&gt;&lt;div align="left"&gt;&lt;br /&gt;Learning to value these things as part of life rather than necessities that exist on the periphery (or as someone else’s responsibility) is a great lesson. And it’s a lesson that will inform the second part of my time away, which is more about the future, beginning when the kids go back to school in a couple of weeks. (Though it is apparent that the yard work will continue well into 2009.)&lt;br /&gt; &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-2360084357990501640?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/2360084357990501640/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=2360084357990501640' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2360084357990501640'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2360084357990501640'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2008/08/what-not-working-feels-like.html' title='What Not Working Feels Like'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-1739962806864875706</id><published>2008-08-19T17:39:00.000-07:00</published><updated>2008-08-19T18:01:23.349-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='yard'/><category scheme='http://www.blogger.com/atom/ns#' term='power point'/><title type='text'>Vrtually Wordless Yard Update</title><content type='html'>&lt;div align="left"&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;Rather than a long description of what's been going on, I thought I'd just use one simple PowerPoint slide to provide an update.  It's a bit smaller than I thought it would be; the top bar represents how much we have bitten off, and the bottom bar how much we can chew.  The four items on the left are Sod Removal, Shopping, Design Work and Physical Labor.  &lt;/span&gt;&lt;/div&gt;&lt;p align="center"&gt;&lt;a href="http://2.bp.blogspot.com/_MCLjEGYHzpw/SKtqlgb22RI/AAAAAAAAAA8/vsioeMb5B3U/s1600-h/yard+slide.gif"&gt;&lt;span style="font-size:180%;"&gt;&lt;img id="BLOGGER_PHOTO_ID_5236396184342812946" style="CURSOR: hand" height="273" alt="" src="http://2.bp.blogspot.com/_MCLjEGYHzpw/SKtqlgb22RI/AAAAAAAAAA8/vsioeMb5B3U/s320/yard+slide.gif" width="320" border="0" /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;div align="left"&gt;&lt;span style="font-size:180%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style="font-family:times new roman;"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-1739962806864875706?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/1739962806864875706/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=1739962806864875706' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/1739962806864875706'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/1739962806864875706'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2008/08/vrtually-wordless-yard-update.html' title='Vrtually Wordless Yard Update'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_MCLjEGYHzpw/SKtqlgb22RI/AAAAAAAAAA8/vsioeMb5B3U/s72-c/yard+slide.gif' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-4951393384532948660</id><published>2008-08-11T22:17:00.000-07:00</published><updated>2008-08-12T10:08:20.562-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='beets'/><category scheme='http://www.blogger.com/atom/ns#' term='gardening gear'/><title type='text'>Sod Update and A Couple Other Things</title><content type='html'>&lt;strong&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;Yard Update&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;First things first: Hertz decided not to charge us for the damage to the Ryan. Apparently what we did was mild compared to the frustration-fueled harm done by the average renter. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;Last Thursday the remainder of our grass was removed and our big tree had some work done. There's a lot less tree now but it looks good and has created a lot more light in the front yard and in the kitchen. &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;We were strangely relieved that it took three people most of a day to complete the work that Stacy and I started. They had the same model Ryan &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;Sodcutter&lt;/span&gt; we used, and they struggled with it almost as much as we did. It took two of them to maneuver the thing, using essentially the same method Stacy and I employed. &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;Since then we've bought and planted a few things, lest our neighbors worry or the dirt somehow asserts its own will. We have a general idea what we want to do, but we'll consult with a friend who is a landscape designer next week too, just to be sure we're not making any huge mistakes. The weather was great today and it was fun to get out there and get dirty, sweat a little and make some progress. Still plenty of digging to do. &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;I also had a chance to visit a great nursery, Swanson's, (&lt;a href="http://www.swansonsnursury.com/"&gt;http://www.swansonsnursury.com/&lt;/a&gt;) located in the north part of Ballard. They've been in business since 1924 and are obviously a local institution. Tons of cool plants and I discovered that there is LOTS of great gardening gear -- great looking tools &lt;span class="blsp-spelling-corrected" id="SPELLING_ERROR_1"&gt;that&lt;/span&gt; appear to be very well-designed and represent a huge upgrade over our old and rusty implements. Check out this great-looking cultivator (a hand tool that apparently helps one cultivate) made by Radius: &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;div align="center"&gt;&lt;a href="http://2.bp.blogspot.com/_MCLjEGYHzpw/SKEjzrJIhhI/AAAAAAAAAA0/U0IN2sKS5Ig/s1600-h/radius_cultivator_01b.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5233503612642559506" style="CURSOR: hand" alt="" src="http://2.bp.blogspot.com/_MCLjEGYHzpw/SKEjzrJIhhI/AAAAAAAAAA0/U0IN2sKS5Ig/s320/radius_cultivator_01b.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;Beets&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;We joined a Community Supported Agriculture farm this summer. In the early going it was tough to eat all the leafy greens that made up pretty much the whole &lt;span class="blsp-spelling-corrected" id="SPELLING_ERROR_2"&gt;delivery&lt;/span&gt;. In recent weeks we've started getting some real vegetables including green beans, &lt;span class="blsp-spelling-corrected" id="SPELLING_ERROR_3"&gt;squash&lt;/span&gt; and onions. And beets. Red beets two weeks ago, then golden beets this past week. I would not characterize myself as a beet lover. Until a couple of years ago, my experience of beets was pretty much limited to the pickled beets that were always the black sheep of the hamburger garnish family. (I also know this: Jordan High School in Sandy, Utah uses "&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_4"&gt;Beetdiggers&lt;/span&gt;" as the nickname for its sports teams; apparently a lot of beets are grown in Utah.)&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;Anyway, I found a recipe for sea bass with beet sauce and beet greens and made it last Friday (substituting fresh ling cod for the $26/lb previously frozen sea bass they had at the store.) It turned out quite good and was easy. I roasted and then pureed the beets, adding balsamic vinegar, soy sauce and some sauteed garlic. The greens were sauteed in butter and some fresh ginger root and were great. There are tons of beet recipes on &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_5"&gt;epicurious&lt;/span&gt;.com, so give them a try. Don't forget the greens--they're really good. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Times New Roman;font-size:130%;"&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-4951393384532948660?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/4951393384532948660/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=4951393384532948660' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/4951393384532948660'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/4951393384532948660'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2008/08/sod-update-and-couple-other-things.html' title='Sod Update and A Couple Other Things'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_MCLjEGYHzpw/SKEjzrJIhhI/AAAAAAAAAA0/U0IN2sKS5Ig/s72-c/radius_cultivator_01b.jpg' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8934381715415604898.post-2407312207745147774</id><published>2008-08-05T18:32:00.000-07:00</published><updated>2008-08-08T10:45:25.707-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='horrible machines'/><category scheme='http://www.blogger.com/atom/ns#' term='time off'/><category scheme='http://www.blogger.com/atom/ns#' term='sod'/><title type='text'>Working Hard AND Hardly Working</title><content type='html'>&lt;a href="http://3.bp.blogspot.com/_MCLjEGYHzpw/SJkHpPn3vuI/AAAAAAAAAAQ/f6CvNOAxmGg/s1600-h/JrSodCutter.jpg"&gt;&lt;span style="font-size:130%;"&gt;&lt;img id="BLOGGER_PHOTO_ID_5231220847317335778" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://3.bp.blogspot.com/_MCLjEGYHzpw/SJkHpPn3vuI/AAAAAAAAAAQ/f6CvNOAxmGg/s320/JrSodCutter.jpg" border="0" /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:times new roman;"&gt;So...I'm not working these days, or I should say I'm not &lt;em&gt;at &lt;/em&gt;work. I'm one month into a six-month sabbatical from my job. I have been employed for 21 years by a well-known roaster and retailer of coffee. This blog may ocasionally mention coffee...but it's not about coffee or my job. It's about what I'm doing while I'm not working. &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:times new roman;"&gt;I hadn't planned on doing a blog, but today I decided that I would, because of the Ryan Sod Cutter we rented. We actually rented two, because the one we started with was damaged in a freak sod-cutting accident. &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-family:times new roman;"&gt;Today was the day we decided to kick off an ambitous project in our yard. Bascially our plan is to remove all the grass and replace it with cool plants, groundcover and a new pathway to the door. As the day went on, it became clear that had a passerby asked Stacy and I if we were 'working hard or hardly working,' the only honest answer would have been 'both,' hence the title of my first entry. I'm pretty sure today's effort, on a blistering hot 87 degree day here in Seattle, yielded the most modest results possible relative to the effort expended. So modest, in fact that I now have an excellent argument for skipping the whole 'trying' thing should it arise in the future. I suspect the Professional Landscaper who's coming out tomorrow to give us an estimate on finishing the job will agree.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;&lt;em&gt;So, what is a Ryan Sod Cutter?&lt;/em&gt; &lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-family:times new roman;"&gt;Let's be clear: Ryan is the First Name is Turf Renovation. (The second name will probably be Rainbow of Magnolia Landscaping and Design.) A sod cutter is essentially an immovable object powered by a gasoline engine. It appears to be mounted on two 'wheels' but the benefits traditionally associated with wheels were not evident. Here are some of its features, along with some &lt;span style="color:#6633ff;"&gt;&lt;strong&gt;&lt;em&gt;comments &lt;/em&gt;&lt;/strong&gt;&lt;/span&gt;&lt;span style="color:#000000;"&gt;based on our experience today&lt;/span&gt;:&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;Good Balance, Easy Handling - Maximum traction and self-propelled action - 95% of the machine’s weight is on the knob tread drive wheels. &lt;strong&gt;&lt;em&gt;&lt;span style="color:#6633ff;"&gt;I don't suppose they'd sell many of these is they were truthful here, since not many people would choose a machine that is 'prone to tipping and difficult to move.' &lt;/span&gt;&lt;/em&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;Power for the Long Haul - Available with a 5.5-hp Honda® or a 6-hp Briggs &amp;amp; Stratton®; Built to last cast-iron gear case. &lt;strong&gt;&lt;span style="color:#6633ff;"&gt;&lt;em&gt;We had the Honda. It did seem to have adequate power, but not all components are designed to withstand impact wtih our nieghbor's rockery. Also, for the record, I am more of a Briggs &amp;amp; Stratton man. &lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;Easy Depth and Blade Angle Adjustment for Varying Soil Conditions - Optional trenching and mole blade attachments. &lt;em&gt;&lt;span style="color:#3366ff;"&gt;&lt;strong&gt;&lt;span style="color:#6633ff;"&gt;Whatever.&lt;/span&gt;&lt;/strong&gt; &lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;Optional Tote Trailer for On-Road Trailer Use - Transports Jr. Sod Cutter, Lawnaire® IV and V Plus aerators. &lt;em&gt;&lt;strong&gt;&lt;span style="color:#6633ff;"&gt;I don't think the trailer would have been much help, unless it came with a skilled Sod Cutting Professional. &lt;/span&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;Choice of Sod Widths - Available in either 12” or 18” cutting widths. &lt;em&gt;&lt;strong&gt;&lt;span style="color:#6633ff;"&gt;We went with the 12 inch. I think the larger model would have been a real mistake. &lt;/span&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;em&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;&lt;strong&gt;Why cut sod, and why now?&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;We chose sod cutting becuase it is purported to be an easier and quicker method for removing grass than using forks and spoons.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;To answer the question with a tad less bitterness, removing the grass is something Stacy has wanted to do for quite a long time. I've generally thought it was a nice idea, because Stacy has done excellent landscaping in the parts of the yard she has devoted attention to. But it seemed like it would require either a lot of work or a lot of money. (Or, in the case of our approach, both.) &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;Stacy has worked a lot on the yard over the years, but the portion that is still grass, which I supose is technically my responsibility, isn't real exciting. It features quite a lot of moss and dandelions, both of which predate our moving in fifteen years ago, though they are thriving now to a degree greater than what our neighbors would prefer. The plan is to preserve the yard as a habitat for birds and squirrels, grow a few herbs and a bit of food, and generally replace the grass with mostly native plants. We also plan to have a proper walkway (likely an offset series of concrete steps) put in from the street to the front door, along with some lighting. This will make life better for pizza deliverymen, so it's all worthwhile. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;&lt;strong&gt;What next?&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;There are still a few details to wrap up, such as the final bill from the Hertz Equipment Center in Ballard. The mechanic will be in tomorrow to assess the damage to the first unit we rented. It basically tipped over on some rocks. It may or may not have fallen a foot or so. I know I jumped down into neighbor's yard to avoid injury. It may or may not have fallen down there too. It seemed like it did, but Stacy disagrees and we're both pretty sure we wouldn't have been able to lift the thing if it had. Apparently there are plastic parts inside the sturdy metal cover that protects that rope you pull to start it. There were no injuries. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family:times new roman;font-size:130%;"&gt;The Professionals will be here tomorrow to finish the job, and also to do some work on the big tree in the front yard, which is thankfully healthy but in need of some help. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family:times new roman;"&gt;&lt;span style="font-size:130%;"&gt;We won't begin planting for a while, as we have to work on the soil a bit. We aren't planning on renting a tiller&lt;/span&gt;. &lt;/span&gt;&lt;/p&gt;&lt;br /&gt;&lt;p&gt;&lt;span style="font-family:times new roman;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;&lt;p&gt;&lt;span style="font-family:times new roman;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:times new roman;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8934381715415604898-2407312207745147774?l=sodcutter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sodcutter.blogspot.com/feeds/2407312207745147774/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8934381715415604898&amp;postID=2407312207745147774' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2407312207745147774'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8934381715415604898/posts/default/2407312207745147774'/><link rel='alternate' type='text/html' href='http://sodcutter.blogspot.com/2008/08/working-hard-and-hardly-working.html' title='Working Hard AND Hardly Working'/><author><name>Tim Kern</name><uri>http://www.blogger.com/profile/01526636691260931346</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_MCLjEGYHzpw/SJkHpPn3vuI/AAAAAAAAAAQ/f6CvNOAxmGg/s72-c/JrSodCutter.jpg' height='72' width='72'/><thr:total>5</thr:total></entry></feed>
